Best New Toys 2017

The List Of Best New Toys 2017

The Best New Toys 2017 as selected by a panel of independent retailers. It’s likely these toys will be the Hottest Toys For Christmas 2017. Some of these toys also feature in our list of Must Have Toys For Xmas 2017 and in the biggest retailers’ Top Toys For Xmas 2017.

Best New Toys 2017 in the Action Category

Stikbot Zanimation Studio

Best New Toys 2017

Hot Wheels Bladez Mini Quad Racer
Best New Toys 2017

Best New Toys 2017 in the Construction & Building Category

K’NEX Thrill Rides Web Weaver

Best New Toys 2017

Lego Mobile Command Centre

Best New Toys 2017
Magformers LED Set

Best New Toys 2017

Best New Toys 2017 in the Creative Category

Make A Dinosaur- Terrible T Rex Head

Best New Toys 2017

Fiesta Crafts Magnetic Activity Box

Best New Toys 2017

John Adams Chocolate Sprinkle Stix

Best New Toys 2017

Best New Toys 2017 in the Games Category

Orchard Toys Cheeky Monkeys

Best New Toys 2017
Re:creation Ltd Fox in a Fix – no image, sorry!

Best New Toys 2017 in the Infant & Preschool Category

Edushape Dr. Pooch Dress Up Doll

Best New Toys 2017

Infantino Bkids Sensory Discovery Robot

Vtech Electronics Rock & Pop Turtle

Best New Toys 2017

Best New Toys 2017 in the Mini Collectables Character Category

Little Live Pets Surprise Chick Toy

Best New Toys 2017

Flair Glimmies Glimtern

Best New Toys 2017

Vivid Genie Girls Charm Chest

Best New Toys 2017 in the Outdoor Category

Gazillion Giant Bubble Power Wand

Best New Toys 2017

Wicked Socker Bopper Body Bubble Ball

Best New Toys 2017

Slime Blaster

Best New Toys 2017 in the Playsets Category

Sylvanian Families Starry Point Lighthouse

Playmobil City Action Police Station

Schleich Mobile Vet with Hanoverian Foal

Schleich Mobile Vet

Best New Toys 2017 in the Pocket Money Category

Pokémon Sun & Moon Expansion

Best New Toys 2017

Hatch It Grow Alien Egg


Best Toys 2017 in the Pre-school Characters Category

Paw Patrol Terrain Vehicle Rescue Set

Best New Toys 2017
PJ Masks Beanies

Peter Rabbit Talking Plush

Best New Toys 2017 in the Puzzles Category

Fantastic Beasts and Where to Find Them 3D Poster Puzzles

Gibsons I Love Autumn Jigsaw Puzzle (1000-Piece)

Ravensburger Graffiti Sneaker 3D Puzzle

Best New Toys 2017 in the Science & Technology (STEM) Category

4M Maglev Train Model

Best New Toys 2017

Galt Toys Science Lab Kit

Best New Toys 2017

Learning Resources STEM Engineering & Design Activity Set

Best New Toys 2017 in the Tech Toys Category

Descendants Selfie Star Video Recording Microphone

Vtech Electronics Star Wars Stormtrooper Camera Watch

Best New Toys 2017

Best New Toys 2017 in the Wheeled Category

Micro Chopper Balance Bike

Best New Toys 2017

MV Sports Lightning McQueen 6v

Plum EVO 4-in-1 PLUS

Best New Toys 2017 in the Wooden Category

Bigjigs Wooden Medieval Train Set

Best New Toys 2017

BRIO Rescue Fire Fighter Set

Best New Toys 2017

The list of Best New Toys 2017 was announced at the Toy Fair held at Olympia in London at the end of January 2017. There are 15 categories with two or three winners in each. For the first time this year, there is a category for STEAM Toys. If you can’t find any of these toys locally, we’ve included links to Amazon. Except where stated, we haven’t had the chance to test any of the toys listed on this page.

Why could this list be useful for you?

Kids are not backward at coming forwards when it comes to toys. In fact, parents will probably get a good sense of what they like and what they want without even asking. However, it’s useful for other present buyers, such as grandparents, to understand what are the top toys around. The great thing about this list is it has been chosen by industry experts so you can confident the toys will go down well with the recipients.

Why do children love new toys?

Children love a novelty. New things are highly prized and toys come top of this list. Sometimes, the desire for a new toys will be ignited by a desire to fit in and be like everyone else.

So, kids will look to other people to see if something is worth having. If a friend, or someone else they admire, has something they think looks good then they may well want it too. But in today’s world, there are many influences past school and friendship groups.

There is a big rise in toy videos on YouTube. Toy unwrapping is currently very popular. In the past, kids would fill their wishlists from the toys they saw advertised during their TV shows. Today, via YouTube and other social media, the video is an ad in itself.

What makes a must have toy?

A ‘Must Have’ Toy is a new or trending toy which is very desirable. However, children don’t find the things they want in toy shops any more. Neither do they get their present ideas from TV ads. Social media is the big driver.

Even kids who are too young for Instagram or Snapchat see new products on YouTube. With the rise of social media, ‘must have’ toys can come and go quickly.

Many vloggers work exclusively to market toys. Some are very young children who are paid to promote products. The larger brands like Lego have their own channels. Therefore, it can be hard to distinguish what is entertainment and what is marketing.

It’s very hard to predict what will be the next big trend. However, there are plenty of toys and games that have stood the test of time. Others keep reinventing themselves to remain relevant in a fast-moving world.


Except where stated, all views are our own. Sometimes toys and games are listed for certain age-groups or genders. This is only a guide to reflect popular search terms. We’re not making any judgements or recommendations. Please check suitability – including age suitability – very carefully before making a purchase. This page contains affiliate links – what does this mean?