Best New Toys 2018

We look at the latest toy trends, toy awards, new releases and updated classic toys to bring you the Best New Toys 2018. Connect to age-specific toys below to find the perfect present for children of all ages. See Latest Toy Crazes for the most up-to-date toy crazes, playground crazes and toy trends 2018.

Best New Toys 2018 – Hero Toys from Toy Fair 2018

Playmobil Wedding Limo

Suitable for ages 4-10 years. Includes three characters and accessories. Encourages learning through interactive play.

Must Have Toys 2018 Playmobil Wedding Limo

AugmentifyIt -SPACE Augmented Reality Quiz Game

Suitable for ages 3+. Powered by free AR App. STEAM educational toy. Gold Award Winner in MadeForMums Toy Awards 2017 – Under £10.

Must Have Toys 2018

Talk And Sing Nella

Nella The Princess Knight is the hit pre-school series on Nick Jr and Milkshake. 12 inch soft bodied talking doll.

Must Have Toys 2018

Max Mindpower

Max Mindpower Junior (ages 3-6 years) plays meditations through story and rhyme. Also available for older children with accompanying books.

Must Have Toys 2018 Max Mindpower


Nerf N-Strike Elite Surgefire

Nerf always features on the Must Have Toy Lists of all the big retailers. With the popularity of the online game Fortnite, the Nerf brand is soaring as kids act out the games they play on their phones and tablets. The Surgefire has a 15 dart rotating drum and can fire up to 27 metres – perfect for outside games.

Best New Toys 2018

Charlie And The Chocolate Factory Hand Puppet And Finger Puppet Set

Best New Toys 2018


Glove A Bubbles

Poppycock Game

Rubik’s Cube Jigsaw Puzzle

Marshall’s 6v Fightin’ Fire Truck

Jetson Electric Skates

Botley The Coding Robot

Twist Slime

Strictly Come Dancing Board Game

Meccano Ferrari F1

Love Island The Game (check age restrictions)

Sylvanian Families Grand Department Store

Of Dragon’s Fairies and Wizards Wands

Hot Wheels DRX Monster X-Terrain Drone

Ben 10 Omni Launcher Battle Figures

My Teddy Bear Pooh 10in

Mind Designer


What were the Best New Toys 2017?

The Best New Toys 2017 as selected by a panel of independent retailers. This list was announced at The Toy Fair in January 2017.

Stikbot Zanimation Studio

Hot Wheels Bladez Mini Quad Racer

K’NEX Thrill Rides Web Weaver

Lego Mobile Command Centre

Magformers LED Set

Make A Dinosaur- Terrible T Rex Head

Fiesta Crafts Magnetic Activity Box

John Adams Chocolate Sprinkle Stix

Orchard Toys Cheeky Monkeys

Re:creation Ltd Fox in a Fix

Edushape Dr. Pooch Dress Up Doll

Infantino Bkids Sensory Discovery Robot

Vtech Electronics Rock & Pop Turtle

Little Live Pets Surprise Chick Toy

Flair Glimmies Glimtern

Vivid Genie Girls Charm Chest

Gazillion Giant Bubble Power Wand

Wicked Socker Bopper Body Bubble Ball

Slime Blaster

Sylvanian Families Starry Point Lighthouse

Playmobil City Action Police Station

Schleich Mobile Vet with Hanoverian Foal

Pokémon Sun & Moon Expansion

Hatch It Grow Alien Egg


Paw Patrol Terrain Vehicle Rescue Set

PJ Masks Beanies

Peter Rabbit Talking Plush

Fantastic Beasts and Where to Find Them 3D Poster Puzzles

Gibsons I Love Autumn Jigsaw Puzzle (1000-Piece)

Ravensburger Graffiti Sneaker 3D Puzzle

4M Maglev Train Model

Galt Toys Science Lab Kit

Learning Resources STEM Engineering & Design Activity Set

Descendants Selfie Star Video Recording Microphone

Vtech Electronics Star Wars Stormtrooper Camera Watch

Micro Chopper Balance Bike

MV Sports Lightning McQueen 6v

Plum EVO 4-in-1 PLUS

Bigjigs Wooden Medieval Train Set

BRIO Rescue Fire Fighter Set

Why it’s useful to know the best new toys 2018

Of course, kids are not backward at coming forwards when it comes to toys. In fact, parents will probably get a good sense of what they like and what they want without even asking. However, it’s useful for other gift buyers, such as grandparents, to understand what are the best new toys.

Why do children love new toys?

All children love a novelty. And new things are highly prized with toys at the top of this list. Sometimes, the desire for a new toys will be ignited by a desire to fit in and be like everyone else.

So, kids will look to other people to see if something is worth having. If a friend, or someone else they admire, has something they think looks good then they may well want it too. But today there are many influences past school and friendship groups.

There is a big rise in toy videos on YouTube. Toy unwrapping is currently very popular. In the past, kids would fill their wishlists from the toys they saw advertised during their TV shows. Today, via YouTube and other social media, the video is an ad in itself.

Best New Toys 2018 – what makes a must have toy?

A ‘Must Have’ Toy is a new or trending toy which is very desirable. However, children don’t find the things they want in toy shops any more. Neither do they get their present ideas from TV ads. Social media is the big driver for the best new toys 2018.

Even kids who are too young for Instagram or Snapchat see new products on YouTube. Furthermore, with the rise of social media, ‘must have’ toys can come and go quickly.

Many vloggers work exclusively to market toys. Indeed, some are very young children who are paid to promote products. The larger brands like Lego have their own channels. Therefore, it can be hard to distinguish what is entertainment and what is marketing.

It’s very hard to predict what will be the next big trend. However, there are plenty of toys and games that have stood the test of time. Others  reinvent themselves to remain relevant in a fast-moving world.

Related PostThe Toy Industry Predicts The Must Have Toys 2018
Related LinkNew Releases In Toys On Amazon

Please check suitability – including age suitability – very carefully before making a purchase. We only test products where stated. This page contains affiliate links – what does this mean?