We look at the latest toy trends, toy awards, new releases and updated classic toys to bring you the Best New Toys 2018. Connect to age-specific toys below to find the perfect present for children of all ages. See Latest Toy Crazes for the most up-to-date toy crazes, playground crazes and toy trends 2018.
Best New Toys 2018 – Hero Toys from Toy Fair 2018
Playmobil Wedding Limo
Suitable for ages 4-10 years. Includes three characters and accessories. Encourages learning through interactive play.
AugmentifyIt -SPACE Augmented Reality Quiz Game
Suitable for ages 3+. Powered by free AR App. STEAM educational toy. Gold Award Winner in MadeForMums Toy Awards 2017 – Under £10.
Talk And Sing Nella
Nella The Princess Knight is the hit pre-school series on Nick Jr and Milkshake. 12 inch soft bodied talking doll.
Max Mindpower Junior (ages 3-6 years) plays meditations through story and rhyme. Also available for older children with accompanying books.
Nerf N-Strike Elite Surgefire
Nerf always features on the Must Have Toy Lists of all the big retailers. With the popularity of the online game Fortnite, the Nerf brand is soaring as kids act out the games they play on their phones and tablets. The Surgefire has a 15 dart rotating drum and can fire up to 27 metres – perfect for outside games.
Charlie And The Chocolate Factory Hand Puppet And Finger Puppet Set
Marshall’s 6v Fightin’ Fire Truck
Strictly Come Dancing Board Game
Meccano Ferrari F1
Love Island The Game (check age restrictions)
Of Dragon’s Fairies and Wizards Wands
Hot Wheels DRX Monster X-Terrain Drone
Ben 10 Omni Launcher Battle Figures
My Teddy Bear Pooh 10in
What were the Best New Toys 2017?
The Best New Toys 2017 as selected by a panel of independent retailers. This list was announced at The Toy Fair in January 2017.
Stikbot Zanimation Studio
Hot Wheels Bladez Mini Quad Racer
K’NEX Thrill Rides Web Weaver
Lego Mobile Command Centre
Magformers LED Set
Make A Dinosaur- Terrible T Rex Head
Fiesta Crafts Magnetic Activity Box
John Adams Chocolate Sprinkle Stix
Orchard Toys Cheeky Monkeys
Re:creation Ltd Fox in a Fix
Edushape Dr. Pooch Dress Up Doll
Infantino Bkids Sensory Discovery Robot
Vtech Electronics Rock & Pop Turtle
Little Live Pets Surprise Chick Toy
Flair Glimmies Glimtern
Vivid Genie Girls Charm Chest
Gazillion Giant Bubble Power Wand
Wicked Socker Bopper Body Bubble Ball
Sylvanian Families Starry Point Lighthouse
Playmobil City Action Police Station
Schleich Mobile Vet with Hanoverian Foal
Pokémon Sun & Moon Expansion
Hatch It Grow Alien Egg
Paw Patrol Terrain Vehicle Rescue Set
PJ Masks Beanies
Peter Rabbit Talking Plush
Fantastic Beasts and Where to Find Them 3D Poster Puzzles
Gibsons I Love Autumn Jigsaw Puzzle (1000-Piece)
Ravensburger Graffiti Sneaker 3D Puzzle
4M Maglev Train Model
Galt Toys Science Lab Kit
Learning Resources STEM Engineering & Design Activity Set
Descendants Selfie Star Video Recording Microphone
Vtech Electronics Star Wars Stormtrooper Camera Watch
Micro Chopper Balance Bike
MV Sports Lightning McQueen 6v
Plum EVO 4-in-1 PLUS
Bigjigs Wooden Medieval Train Set
BRIO Rescue Fire Fighter Set
Why it’s useful to know the best new toys 2018
Of course, kids are not backward at coming forwards when it comes to toys. In fact, parents will probably get a good sense of what they like and what they want without even asking. However, it’s useful for other gift buyers, such as grandparents, to understand what are the best new toys.
Why do children love new toys?
All children love a novelty. And new things are highly prized with toys at the top of this list. Sometimes, the desire for a new toys will be ignited by a desire to fit in and be like everyone else.
So, kids will look to other people to see if something is worth having. If a friend, or someone else they admire, has something they think looks good then they may well want it too. But today there are many influences past school and friendship groups.
There is a big rise in toy videos on YouTube. Toy unwrapping is currently very popular. In the past, kids would fill their wishlists from the toys they saw advertised during their TV shows. Today, via YouTube and other social media, the video is an ad in itself.
Best New Toys 2018 – what makes a must have toy?
A ‘Must Have’ Toy is a new or trending toy which is very desirable. However, children don’t find the things they want in toy shops any more. Neither do they get their present ideas from TV ads. Social media is the big driver for the best new toys 2018.
Even kids who are too young for Instagram or Snapchat see new products on YouTube. Furthermore, with the rise of social media, ‘must have’ toys can come and go quickly.
Many vloggers work exclusively to market toys. Indeed, some are very young children who are paid to promote products. The larger brands like Lego have their own channels. Therefore, it can be hard to distinguish what is entertainment and what is marketing.
It’s very hard to predict what will be the next big trend. However, there are plenty of toys and games that have stood the test of time. Others reinvent themselves to remain relevant in a fast-moving world.
Please check suitability – including age suitability – very carefully before making a purchase. We only test products where stated. This page contains affiliate links – what does this mean?