New Toy Crazes 2018

By | 17/01/2018

You only have to look at the fidget spinner to realise how hard it is to predict new toy crazes. Who would have thought a small device that simply spins around would be so big in 2017? So, what are the new toy crazes to hit the playground in 2018? We look at toy trends from 2017 and new releases 2018. If you can’t find any of the products mentioned locally, we’ve included links to Amazon.

New Toy Crazes – Squishies Are Still Cool

Why? Well-priced, satisfying to squish, often scented, portable, collectible, unusual

At the time of writing, 14 of the best-selling products in Toys & Games on Amazon are squishies. Squishies are small, soft, foam toys that come in many different shapes and sizes. They tap into the tactile/slime/putty craze. Anyone who’s ever squished a squishy will tell you how satisfying and strangely calming it is. Many are scented too. Read our post on Squishies.

Current best-sellers include: unicorns (the unicorn trend is still going strong), watermelon and strawberry, coffee cup and popcorn cup. Smooshy Mushies are new products with fairly limited current availability, that combine the squishy craze with surprise, collectible toys. Check delivery times carefully as many squishies come from overseas and can take a while to arrive. Also check age appropriateness before buying.

Popcorn squishy

New Toy Crazes

Unicorn squishy

New Toy Crazes

Watermelon squishy

New Toy Crazes

New Toy Crazes – Slime Is Sticking Around

Why? STEAM elements, arts and crafts, satisfying to squish, many varieties to discover, gooey

Slime is a bit of a generic term to encompass slime, fluffy slime, putty, goo and playfoams. They can be made up from kits or using a variety of ingredients sourced from home or the internet. Putties and goo tend to be thicker and often come in tins or containers. They are all squishable in a highly satisfying and relaxing way. Furthermore, a good slime won’t stick or mark. This was a craze that grew out of social media especially YouTube. If you don’t want the fuss of assembling all the ingredients, there are plenty of kits around.

The Science Of Slime

New Toy Crazes

Cra-Z-Slimy Creations

New Toy Crazes


New Toy Crazes

Hand Gum Putty

New Toy Crazes

New Toy Crazes – Collectibles Are On Trend

According to Toy World Magazine (sourced 8/1/18), 10% of the value of all toys in 2017 was collectibles. Collectibles is an area that really grew and expanded across different categories last year with the stand-out brands being LOL Surprise, Fingerlings Pet Monkeys and Hatchimals Colleggtibles.

LOL Surprise Dolls

Series 3 Pets

New Toy Crazes

Series 2 – one of the Dream Toys 2017

New Toy Crazes

LOL Big Surprise

New Toy Crazes

Fingerlings Pet Monkey

Two-tone monkey

New Toy Crazes

Hatchimals Colleggtibles

Season 2

New Toy Crazes

Collectibles basket
New Toy Crazes

New Collectibles


New Toy Crazes

Pikmi Pops

New Toy Crazes

Smooshy Mushy

New Toy Crazes


Toy Crazes UK Exoginis


New Toy Crazes – Pebbles And Puzzles

There are suggestions across the internet that pebble painting (or rock painting) is set to be the big new craze. There’s suggestions across the internet that Pebble Painting (or rock painting) is going to become the next big thing. This seems to follow on naturally from the big ‘colouring in’ craze of a couple of years ago. There’s also a trend that’s starting to sweep the nation where people paint pebbles or rocks and leave them around for others to find. Often they may contain inspirational quotes and are posted to social media when they’re found. The Solent Times (23/9/17) talks about an ‘international craze’ that arrived in Porchester, Hampshire, and calls it ‘better than Pokemon’. Remember you aren’t allowed to take pebbles or rocks from the beach but there are lots of kits to get you started. We’re monitoring the sale of pebble painting kits accordingly.

And Rubik’s Cube has been in the best-sellers list on Amazon all year. In the Top 25 at the time of writing. Just saying…

New Toy Crazes

What toy crazes do you remember?

Back in the day, it was the hula-hoop, Yo-Yo and the Rubik’s Cube. In fact, sales of the Rubik’s Cube have been increasing recently. Could it be that we’re in for another Cube Craze…?

We had double-dutch skipping and hopscotch crazes too. For boys it was mostly trading cards and stickers.

More recently Squinkies, Loom Bands, Tsum Tsums, Zhu Zhu Pets, Silly bandz and Moshi Monsters have all trended in our house. Sometimes, it is the oddest things that take off – there was a mini pumpkin craze one Halloween at my daughter’s school.

Personal experience suggests these crazes and trends are at their height between the ages of 7-12 years.

Many toy crazes get banned from the playground

Also, you know a craze is a craze when it is banned from school. However, that doesn’t necessarily mean it’s over. Lots of crazes are reinvented time and time again. See Rubik’s Void above. This is a reinvention of the incredibly popular Rubik’s Cube which was around in the 1980s. Then you had to buy a book to find out how to solve it. Today kids can just jump to YouTube where the solutions can be found in minutes.

Children love new toy crazes

Children love a craze because they love novelty. If something’s new, they want it. Kids don’t have the same ability to wait for things. Sometimes this can be very frustrating for adults. Furthermore, children are highly influenced by others around them. This could be people on social media as well as real-life friends and acquaintances. If someone they admire has something, they may well want it to because they want to be like that person.


Except where stated, all views are our own. Sometimes toys and games are listed for certain age-groups or genders. This is only a guide to reflect popular search terms. We’re not making any judgements or recommendations. We only test toys and games where stated. Please check suitability – including age suitability – very carefully before making a purchase. This page contains affiliate links – what does this mean?

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