Best New Toys 2018
We look at the best new toys 2018, best-selling toys, games and toy crazes, toy trends and awards to see what might be the Top Toys 2018. These are likely to be the must-have toys and games for boys and girls this year, and popular for Christmas 2018. Some of the most-wanted, top toys come and go quickly, although others stick around and are rebooted to remain popular and top of the toy lists.
Top Toys 2018 Collectibles
There’s a whole new set of collectibles (or collectables) around this year. Many of them pick up on the unwrapping/surprise toy trend of recent years but also the current squishy craze. Click the images to go to our Toy Crazes page for more info.
Top Toys 2018 Squishies
Anyone who’s ever squished a squishy will tell you how satisfying and strangely calming it is. Many are scented too. Click the images to go to our Toy Crazes page for more info.
Top Toys 2018 Slime
Slime has been a YouTube sensation – and it’s sticking around in 2018. Click the images to go to our Toy Crazes page for more info.
Top Toys 2018 Baby And Toddler Toys
Babies and toddlers learn and develop through play. Click the images to go to our Baby And Toddler page for more info.
LEGO is celebrating 60 years in 2018. Click the images to go to our post about New LEGO 2018 for more info.
STEAM Educational Toys
2018 looks set to be the year of STEAM (it used to be STEM) Educational Toys. Click the images to go to our STEAM Educational Toys page for more info.
The family that plays together stays together. We love quality time playing family games. Click the images to go to our Family Games page for more info.
Useful Link – New Toy Releases On Amazon
Hero Toys from Toy Fair 2018
The Hero Toys were chosen as the best new toys at the London Toy Fair, January 2018. These are the top toys predicted to influence the industry in 2018 and include entries from Playmobil, TOMY and Character Options. Some are so new they have not yet been released. Where available, links go to Amazon.
Nerf N-Strike Elite Surgefire
Glove A Bubbles
Rubik’s Cube Jigsaw Puzzle
Charlie And The Chocolate Factory Hand Puppet And Finger Puppet Set
Marshall’s 6v Fightin’ Fire Truck
Jetson Electric Skates
Botley The Coding Robot
Strictly Come Dancing Board Game
Meccano Ferrari F1
Love Island The Game
Of Dragon’s Fairies and Wizards Wands
Hot Wheels DRX Monster X-Terrain Drone
Ben 10 Omni Launcher Battle Figures
My Teddy Bear Pooh 10in
Why do children love new toys?
All children love a novelty. And new things are very highly prized, with toys at the top of this list. Sometimes, the eagerness for a new toys will be ignited by a desire to fit in and be like everyone else.
So, kids will look to other people to see if something is worth having. If a friend, or someone else they admire, has something they think looks good then they may well want it too. But today there are many influences past school and friendship groups.
There is a big rise in toy videos on YouTube. Toy unwrapping is currently very popular. In the past, kids would fill their wishlists from the toys they saw advertised during their TV shows. Today, via YouTube and other social media, the video is an ad in itself.
YouTube and Instagram are useful to help children (and adults) make choices about which toys to buy. Seeing the entire contents of the box and understanding how everything fits together and works, is key in decision-making.
Why it’s useful to know the top toys 2018
Of course, kids are not backward at coming forwards when it comes to toys. In fact, parents will probably get a good sense of what they like and what they want without even asking. However, it’s useful for other gift buyers, such as grandparents, to understand what are the best new toys.
What makes a top toy?
A ‘Must Have’ Toy is a new or trending toy which is very desirable. However, children don’t find the things they want in toy shops any more. Neither do they get their present ideas from TV ads. Social media is the big driver for the best new toys 2018.
Even kids who are too young for Instagram or Snapchat see new products on YouTube. Furthermore, with the rise of social media, ‘must have’ toys can come and go quickly.
Many vloggers work exclusively to market toys. Indeed, some are very young children who are paid to promote products. The larger brands like Lego have their own channels. Therefore, it can be hard to distinguish what is entertainment and what is marketing.
It’s very hard to predict what will be the next big trend. However, there are plenty of toys and games that have stood the test of time. Others reinvent themselves to remain relevant in a fast-moving world.
Please check suitability – including age suitability – very carefully before making a purchase. We only test products where stated. This page contains affiliate links – what does this mean?