Best New Toys 2018
We look at the best new toys 2018, best-selling toys, games and toy crazes, toy trends and awards to see what might be the Top Toys 2018. These are likely to be the must-have toys and games for boys and girls this year, and popular for Christmas 2018. Some of the most-wanted, top toys come and go quickly, although others stick around and are rebooted to remain popular and top of the toy lists. All links take you to Amazon [see disclosure].
Top Toys 2018 Collectibles
There’s a whole new set of collectible toys (or collectables) around this year. Many of them pick up on the unwrapping/surprise toys trend of recent years and the current squishy/slime craze. Below are a selection of the latest releases. See our Toy Crazes for more info.
Top Toys 2018 Slime
Slime has been a YouTube sensation – and it’s sticking around in 2018. Below is our pick of Top Toys 2018 in the slime category. Go to Toy Crazes for more details.
Top Toys 2018 Baby And Toddler Toys
Babies and toddlers learn and develop through play. Here’s our pick of the top toys 2018 for babies and toddlers. Go to Baby And Toddler page for more top toys for this age-group.
LEGO is celebrating 60 years in 2018. It’s long been a must-have toy. New for 2018 is Harry Potter LEGO. Click the images for more details and see New LEGO 2018.
STEM Educational Toys
STEM Toys remain very popular for 2018. Click below or go to our STEM Toys page for more toys and games in the science, technology, engineering, art and maths categories.
The family that plays together stays together. We love quality time playing family games. Click the images or go to our Family Games page for more info.
Top Toys 2018 – Mostly Girls
Some of the top toys 2018 which might appeal mostly to girls of all ages.
Top Toys 2018 – Mostly Boys
A selection of the top toys 2018 which might appeal mostly to boys of all ages.
Why do children love new toys?
All children love a novelty. And new things are very highly prized, with toys at the top of this list. Sometimes, the eagerness for a new toys will be ignited by a desire to fit in and be like everyone else.
So, kids will look to other people to see if something is worth having. If a friend, or someone else they admire, has something they think looks good then they may well want it too. But today there are many influences past school and friendship groups.
There is a big rise in toy videos on YouTube. Toy unwrapping is currently very popular. In the past, kids would fill their wishlists from the toys they saw advertised during their TV shows. Today, via YouTube and other social media, the video is an ad in itself.
YouTube and Instagram are useful to help children (and adults) make choices about which toys to buy. Seeing the entire contents of the box and understanding how everything fits together and works, is key in decision-making.
Why it’s useful to know the top toys 2018
Of course, kids are not backward at coming forwards when it comes to toys. In fact, parents will probably get a good sense of what they like and what they want without even asking. However, it’s useful for other gift buyers, such as grandparents, to understand what are the best new toys and top toys 2018.
What makes a top toy?
A ‘Must Have’ Toy is a new or trending toy which is very desirable. However, children don’t find the things they want in toy shops any more. Neither do they get their present ideas from TV ads. Social media is the big driver for the best new toys 2018.
Even kids who are too young for Instagram or Snapchat see new products on YouTube. Furthermore, with the rise of social media, ‘must have’ toys can come and go quickly.
Many vloggers work exclusively to market toys. Indeed, some are very young children who are paid to promote products. The larger brands like Lego have their own channels. Therefore, it can be hard to distinguish what is entertainment and what is marketing.
It’s very hard to predict what will be the next big trend. However, there are plenty of toys and games that have stood the test of time. Others reinvent themselves to remain relevant in a fast-moving world.
Information about this page
This page is for information only: a listing does not mean a recommendation or endorsement. Some toys are listed for particular ages or genders. This is only to reflect popular search internet search terms. We are not making any judgements on suitability and you are advised to check any products you purchase via links on this page are age appropriate. We only test products where stated. You are strongly advised to check the profile of online sellers including delivery times, prices and product availability before you buy. Must Have Toys is an Amazon Associate which means we earn through qualifying purchases made via links on this page.