What Are The Top Toys 2018?

By | 06/02/2018

Best New Toys 2018

We look at the best new toys 2018, best-selling toys, games and toy crazes, toy trends and awards to see what might be the Top Toys 2018. These are likely to be the must-have toys and games for boys and girls this year, and popular for Christmas 2018. Some of the most-wanted, top toys come and go quickly, although others stick around and are rebooted to remain popular and top of the toy lists. PS – also see our age-specific posts Best Toys Children 9-11 Years – Best Toys Children 5-8 Years 2018 – Best Toys Children 3-4 Years – Baby And Toddler Toys.

Top Toys 2018 Collectibles

There’s a whole new set of collectibles (or collectables) around this year. Many of them pick up on the unwrapping/surprise toy trend of recent years but also the current squishy craze. Click the images to go to our Toy Crazes page for more info.

Top Toys 2018

Top Toys 2018 Squishies

Anyone who’s ever squished a squishy will tell you how satisfying and strangely calming it is. Many are scented too. Click the images to go to our Toy Crazes page for more info.

Top Toys 2018

Top Toys 2018 Slime

Slime has been a YouTube sensation – and it’s sticking around in 2018. Click the images to go to our Toy Crazes page for more info.

Top Toys 2018

Top Toys 2018 Baby And Toddler Toys

Babies and toddlers learn and develop through play. Click the images to go to our Baby And Toddler page for more info.

Top Toys 2018


LEGO is celebrating 60 years in 2018. Click the images to go to our post about New LEGO 2018 for more info.Top Toys 2018

STEAM Educational Toys

2018 looks set to be the year of STEAM (it used to be STEM) Educational Toys. Click the images to go to our STEAM Educational Toys page for more info.

Top Toys 2018

Family Games

The family that plays together stays together. We love quality time playing family games. Click the images to go to our Family Games page for more info.

Top Toys 2018

Useful LinkNew Toy Releases On Amazon

Hero Toys from Toy Fair 2018

The Hero Toys were chosen as the best new toys at the London Toy Fair, January 2018. These are the top toys predicted to influence the industry in 2018 and include entries from Playmobil, TOMY and Character Options. Some are so new they have not yet been released. Where available, links go to Amazon.

Playmobil Wedding Limo

AugmentifyIt SPACE Augmented Reality Quiz Game

Talk And Sing Nella

Max Mindpower

Nerf N-Strike Elite Surgefire

Glove A Bubbles

Soft ‘N Slo Squishies

Poppycock Game

Rubik’s Cube Jigsaw Puzzle

Charlie And The Chocolate Factory Hand Puppet And Finger Puppet Set

Marshall’s 6v Fightin’ Fire Truck

Jetson Electric Skates

Botley The Coding Robot

Twist Slime

Strictly Come Dancing Board Game

Meccano Ferrari F1

Love Island The Game

Sylvanian Families Grand Department Store

Of Dragon’s Fairies and Wizards Wands

Hot Wheels DRX Monster X-Terrain Drone

Ben 10 Omni Launcher Battle Figures

My Teddy Bear Pooh 10in

Mind Designer


Why do children love new toys?

All children love a novelty. And new things are very highly prized, with toys at the top of this list. Sometimes, the eagerness for a new toys will be ignited by a desire to fit in and be like everyone else.

So, kids will look to other people to see if something is worth having. If a friend, or someone else they admire, has something they think looks good then they may well want it too. But today there are many influences past school and friendship groups.

There is a big rise in toy videos on YouTube. Toy unwrapping is currently very popular. In the past, kids would fill their wishlists from the toys they saw advertised during their TV shows. Today, via YouTube and other social media, the video is an ad in itself.

YouTube and Instagram are useful to help children (and adults) make choices about which toys to buy. Seeing the entire contents of the box and understanding how everything fits together and works, is key in decision-making.

Why it’s useful to know the top toys 2018

Of course, kids are not backward at coming forwards when it comes to toys. In fact, parents will probably get a good sense of what they like and what they want without even asking. However, it’s useful for other gift buyers, such as grandparents, to understand what are the best new toys.

What makes a top toy?

A ‘Must Have’ Toy is a new or trending toy which is very desirable. However, children don’t find the things they want in toy shops any more. Neither do they get their present ideas from TV ads. Social media is the big driver for the best new toys 2018.

Even kids who are too young for Instagram or Snapchat see new products on YouTube. Furthermore, with the rise of social media, ‘must have’ toys can come and go quickly.

Many vloggers work exclusively to market toys. Indeed, some are very young children who are paid to promote products. The larger brands like Lego have their own channels. Therefore, it can be hard to distinguish what is entertainment and what is marketing.

It’s very hard to predict what will be the next big trend. However, there are plenty of toys and games that have stood the test of time. Others  reinvent themselves to remain relevant in a fast-moving world.

Please check suitability – including age suitability – very carefully before making a purchase. We only test products where stated. This page contains affiliate links – what does this mean?