Latest Toy Crazes

What’s New In The Playground?

All kids love toy crazes. Playground crazes are toy crazes that become so popular, they spill over in to school. With the growth of the internet and social media, crazes can peak in a very short period of time. In case you can’t find any of these products locally, we’ve included links to Amazon.  As always, please check prices, delivery costs and shipping times carefully before you buy.

Toy Crazes Collectibles

Collectibles (or Collectables) is an area that really grew and expanded across different categories last year. There’s loads of new products on the market in 2018, many driven by strong social media presence.

Grossery Gang

Now in Season 4.

Latest Toy Crazes


Also available on Amazon in Peppa Pig, Paw Patrol, My Little Pony, Star Wars, Doctor Who, Thomas The Tank Engine.

Toy Crazes


Latest Toy Crazes


Last Toy Crazes Miximals

Micro Pozers

Latest Toy Crazes Micro Pozers

Soft N Slo Squishies

Toy Crazes

Squeeze Popper

Toy Crazes 2018 Squeeze Popper

Ooshies – Series Two

Latest Crazes

LEGO Batman Minifigures – Series Two

Latest Crazes


Toy Crazes 2018 Poopeez


Toy Crazes 2018

Flush Force

Toy Crazes

Baby Secrets

Baby Secrets

Cheeki Mees

Latest Toy Crazes 2018

Pikmi Pops

Pikmi Pops Latest Crazes


Toy Crazes 2018

Cake Pop Cuties

Toy crazes 2018


New Toys Crazes 2018 Exoginis

Smooshy Mushy

New Toy Crazes 2018 Smooshy Mushy


Latest Toy Crazes

Pokemon Trading Cards

Latest Crazes


New Toy Crazes 2018 Superzings

Funko Star Wars Minis

New Toy crazes 2018


New Toy crazes 2018

Roblox Figures

Toy Crazes UK

Hatchimals Series 2

Toy Crazes Hatchimals

Fingerlings Unicorn

New Toy Crazes 2018 Fingerlings Unicorn

LOL Surprise Pets Series 3

New Toy Crazes 2018

Toy Crazes Squishies

Squishies continue to be very popular in 2018. They are wonderful to squeeze and squish – rather like stress-balls for children. Do check the delivery times carefully as many of these squishies come from abroad and may take a while to get here.

Unicorn Squishies

Toy Crazes Squishies


Mermaid Squishies

Toy Crazes Squishies

Pug Squishies

Toy Crazes Squishies

Watermelon Squishies

Coffee Cup Squishies

Cake Squishies

Toy Crazes Slime

Slime is  a craze that grew out of social media especially YouTube. We had a huge slime factory operating out of the Must Have Toys utility room last year. If you don’t want the fuss of assembling all the ingredients, there are plenty of kits around. There’s even a scientific STEAM element to creating slime.

GALT Robo Slime Factory

New Toy Crazes 2018

DIY Fluffy Slime

New Toy Crazes 2018

Play Foam

Toy Crazes Slime

So Slime DIY Slime Shakers

Toy Crazes Slime

The Science Of Slime

Toy Crazes Slime

Cra-Z-Slimy Creations

Toy Crazes Slime

Slime Baff

Goopy Slime

Crazy Aaron’s Thinking Putty

LinkNo image available

YouTube’s Karina Garcia’s Slime Book

Latest Crazes Karina Garcia Slime Book

DK DIY Slime Book

Toy Crazes 2018

Toy Crazes Pebble Painting

There’s suggestions across the internet that Pebble Painting (or rock painting) is going to become the next big thing. This seems to follow on naturally from the big ‘colouring in’ craze of a couple of years ago. There’s also a trend that’s starting to sweep the nation where people paint pebbles or rocks and leave them around for others to find. Often they may contain inspirational quotes and are posted to social media when they’re found.

SES Rock Painting Kit

Toy Crazes Pebble Painting

Rock Art Decorating Kit

Toy Crazes Pebble Painting

Rock Pets

Toy Crazes Pebble Painting

Toy Crazes Puzzles

2017 was the year of the fidget spinner but puzzles remain popular crazes in the playground in 2018. Fidget cubes continue to sell well as do puzzles such as Tangle and Magic Cube. There are now Rubik’s Junior Puzzles in the shape of a cat, dog, rabbit and bear.

12-Sided Fidget Cube

Fidget Cube Toy Crazes

Rainbow Fidget Cube

Toy Crazes Puzzles

Tangle Puzzle

Toy Crazes UK Tangle

Rubik’s Juniors

Toy Crazes Puzzles

What toy crazes do you remember?

Back in the day, it was the hula-hoop, Yo-Yo and the Rubik’s Cube. In fact, sales of the Rubik’s Cube have been increasing recently. Could it be that we’re in for another Cube Craze…?

We had double-dutch skipping and hopscotch crazes too. For boys it was mostly trading cards and stickers.

More recently Squinkies, Loom Bands, Tsum Tsums, Zhu Zhu Pets, Silly bandz and Moshi Monsters have all trended in our house. Sometimes, it is the oddest things that take off – there was a mini pumpkin craze one Halloween at my daughter’s school.

Personal experience suggests these crazes and trends are at their height between the ages of 7-12 years.

Many toy crazes get banned from the playground

Also, you know a craze is a craze when it is banned from school. However, that doesn’t necessarily mean it’s over. Lots of crazes are reinvented time and time again. See Rubik’s Void above. This is a reinvention of the incredibly popular Rubik’s Cube which was around in the 1980s. Then you had to buy a book to find out how to solve it. Today kids can just jump to YouTube where the solutions can be found in minutes.

Why do kids love toy crazes so much?

Children love a craze because they love novelty. If something’s new, they want it. Kids don’t have the same ability to wait for things. Sometimes this can be very frustrating for adults. Children are also highly influenced by others around them. This could be people on social media as well as real-life friends and acquaintances. If someone they admire has something, they may well want it to because they want to be like that person.

Pocket money toy crazes

Little Collectibles have always been popular because they are  cheap to buy and easy to get hold of. Trading cards or stickers have long been crazes, from football cards to Moshi Monsters.

However, there is a new trend in mystery packs, also called ‘Blind Bags’. Back in the day, you used to be able to buy ‘Surprise Bags’ which contains small toys and sweets. There was incredible excitement about discovering exactly what was inside. It’s also the same idea as the ever-popular Kinder Surprise Egg.

Some people say Mystery Bags are a good way to teach children about dealing with disappointment if they do not get what they want.

Toy unwrapping

Children find out what’s hot from their social media feeds. Even young children have YouTube and Instagram accounts so these are a good place for marketers to target them. A recent craze on YouTube is the whole ‘present unwrapping’ thing. This is where children watch videos of other children (very often this is how these young media stars emerge) opening presents.

It’s a good way for children to understand exactly how a toy works. They can also see it from the perspective of another child. Watching videos on YouTube is probably the number one way your child will make choices about which toys they’d like as presents.

Related Post – Slime Sticking Around in 2018
Related Post – What Are Squishies?

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