What’s New In The Playground?
All kids love toy crazes. Playground crazes are toy crazes that become so popular, they spill over in to school. With the growth of the internet and social media, crazes can peak in a very short period of time. In case you can’t find any of these products locally, we’ve included links to Amazon.
This page was last updated on 19 September 2018
The surprise, unwrapping toy pastry with a scented puppy inside. There are 12 puppies to collect.
The latest surprise doll around with amazing hair that’s perfect for brushing and styling.
Stinky, squashy, squishy creatures in ooze reveal cannister.
Squeez-em Squishy Keyring
Surprise creative kit where you can make your own Smooshin. Over 10,000 combinations and refills available. For ages 7+.
New from Disney, this is an unboxing craze toy revealing all your favourite characters. There are 78 to collect. For ages 5+.
On Argos’s Christmas Toy List 2018, Treasure X is a surprise-reveal collectible with a multi-layered reveal process, cool figures, and the chance to find real treasure.
Fidget ‘Spin To Win’ game to challenge yourself and your friends. On John Lewis’s list of Christmas Toy Predictions 2018.
Poopsie Unicorn Surprise
New collectible toy which combines the slime, unicorn, poop emoji and surprise trends. This is the first series of Poopsie Unicorn Surprise and includes 10 surprises such as unicorn food (slime powder), collectible bottle and poop character keychain. There’s also a mystery scent dropper, unicorn spoon, and collector’s sheet.
Sparkly little pets that transform in to bracelets. There are 70 to collect.
Stretchy soft plastic that blows bubbles. Could this be the new slime?
Smooshy Mushy Series 2
New series for the Smooshy Mushies. This is Do-Dat Donuts each with a different scent and surprise bestie.
Cry Babies Magic Tears
LOL Pearl Surprise
See our blog post on LOL Surprise Dolls with all the latest additions.
Ready 2 Robot
Mystery blind packs.
The latest plush surprise collectible.
Harry Potter LEGO Brickheadz
Paw Patrol Mini Boos
One of Tesco’s predictions for Christmas 2018.
Blind boxes of the cute lost kitties.
Num Noms Blind Box
Slither.io Blind Bags
Random bags with bendable characters from the ever popular app.
Easy to pose figurines with free app for iphone and Android.
Magical horse collectibles for ages 3 years+.
Like squishies but with jelly balls inside. For ages 8 years+.
Hatchimals Colleggtibles Series 3
LOL Surprise Pets Series 3
The LOLs are still going strong with their pet series, new for 2018.
Now in Season 4.
Ooshies – Series Two
LEGO Batman Minifigures – Series Two
Cake Pop Cuties
Pokemon Trading Cards
Funko Star Wars Minis
Toy Crazes Squishies
Squishies continue to be very popular in 2018. They are wonderful to squeeze and squish – rather like stress-balls for children. Do check the delivery times carefully as many of these squishies come from abroad and may take a while to get here.
Variety Pack Squishies
Great for party bags.
Toy Crazes Slime
Slime is a craze that grew out of social media especially YouTube. We had a huge slime factory operating out of the Must Have Toys utility room last year. If you don’t want the fuss of assembling all the ingredients, there are plenty of kits around. There’s even a scientific STEAM element to creating slime.
Mad Matt.R cleans up easily, never dries out and does not stain. Yes, parents – this does not stain!!
GALT Robo Slime Factory
DIY Fluffy Slime
So Slime DIY Slime Shakers
The Science Of Slime
Crazy Aaron’s Thinking Putty
YouTube’s Karina Garcia’s Slime Book
DK DIY Slime Book
Toy Crazes Puzzles
2017 was the year of the fidget spinner but puzzles remain popular crazes in the playground in 2018. Fidget cubes continue to sell well as do puzzles such as Tangle and Magic Cube. There are now Rubik’s Junior Puzzles in the shape of a cat, dog, rabbit and bear.
12-Sided Fidget Cube
Rainbow Fidget Cube
Many of these products qualify for free delivery with Amazon Prime.
What toy crazes do you remember?
Back in the day, it was the hula-hoop, Yo-Yo and the Rubik’s Cube. In fact, sales of the Rubik’s Cube have been increasing recently. Could it be that we’re in for another Cube Craze…?
We had double-dutch skipping and hopscotch crazes too. For boys it was mostly trading cards and stickers.
More recently Squinkies, Loom Bands, Tsum Tsums, Zhu Zhu Pets, Silly bandz and Moshi Monsters have all trended in our house. Sometimes, it is the oddest things that take off – there was a mini pumpkin craze one Halloween at my daughter’s school.
Personal experience suggests these crazes and trends are at their height between the ages of 7-12 years.
Many toy crazes get banned from the playground
Also, you know a craze is a craze when it is banned from school. However, that doesn’t necessarily mean it’s over. Lots of crazes are reinvented time and time again. See Rubik’s Void above. This is a reinvention of the incredibly popular Rubik’s Cube which was around in the 1980s. Then you had to buy a book to find out how to solve it. Today kids can just jump to YouTube where the solutions can be found in minutes.
Why do kids love toy crazes so much?
Children love a craze because they love novelty. If something’s new, they want it. Kids don’t have the same ability to wait for things. Sometimes this can be very frustrating for adults. Children are also highly influenced by others around them. This could be people on social media as well as real-life friends and acquaintances. If someone they admire has something, they may well want it to because they want to be like that person.
Pocket money toy crazes
Little Collectibles have always been popular because they are cheap to buy and easy to get hold of. Trading cards or stickers have long been crazes, from football cards to Moshi Monsters.
However, there is a new trend in mystery packs, also called ‘Blind Bags’. Back in the day, you used to be able to buy ‘Surprise Bags’ which contains small toys and sweets. There was incredible excitement about discovering exactly what was inside. It’s also the same idea as the ever-popular Kinder Surprise Egg.
Some people say Mystery Bags are a good way to teach children about dealing with disappointment if they do not get what they want.
Children find out what’s hot from their social media feeds. Even young children have YouTube and Instagram accounts so these are a good place for marketers to target them. A recent craze on YouTube is the whole ‘present unwrapping’ thing. This is where children watch videos of other children (very often this is how these young media stars emerge) opening presents.
It’s a good way for children to understand exactly how a toy works. They can also see it from the perspective of another child. Watching videos on YouTube is probably the number one way your child will make choices about which toys they’d like as presents.
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