What’s New In the Playground?
All kids love toy crazes. Playground crazes are toy crazes that become so popular, they spill over in to school. With the growth of the internet and social media, crazes can peak in a very short period of time. Read our post from 9/1/18 on Latest Crazes 2018.
Toy Crazes for 2018 include the collectibles Smooshy Mushy, Pikmi Pops Surprise, Exoginis, LOL Surprise Dolls, Fingerlings Pet Baby Monkey and Hatchimals Colleggtibles. Squishies are getting more and more popular and slime is still in there. News across the internet suggests pebble painting (rock painting) could also be a trend for 2018. In case you can’t find anything we mention in your local shops, we’ve including links to Amazon where available.
Toy Crazes Squishies
Squishies continue to be very popular in 2018. If you haven’t come across one yet, they are brightly coloured foamy toys that are wonderful to squeeze and squish. They are rather like stress-balls for children. Pandas were the thing when they first appeared but food/drink and unicorns now seem to be the most-wanted. They all have a very small loop so you can attach them to bags, although in my experience they do tend to break off with the rough and tumble of school. Below are the favourites from our own collection – watermelon and coffee cup. Do check the delivery times carefully as many of these squishies come from abroad and take a while to get here.
Multi-Pack Fruit Squishies
New Toy Toy Crazes UK 2018 Smooshy Mushy
Combines the squishy trend (see below) with the collectible and surprise/unwrapping trend. Limited availability online currently. Check age-suitability carefully.
Toy Crazes Star Wars
With the release of Star Wars The Last Jedi at the end of 2017, all things Star-Warsy are likely to be popular in the early part of 2018 too. It’s a very entertaining film that introduces us to new characters such as the Porgs. We advise you re-cap on The Force Awakens before you go as it will help you keep track. When Must Have Toys was in the US last year, the toy shops were crammed full of Funko Pop! figures.
Funko Pop! Porg
Kylo Ren Action Figure
Toy Crazes Slime
Slime is a bit of a generic term for the craze encompassing slime, fluffy slime, putty, goo and playfoams. These are all squishable in a highly satisfying and relaxing way. A good slime won’t stick or mark. This was a craze that grew out of social media especially YouTube. We had a huge slime factory operating out of the Must Have Toys utility room last year. If you don’t want the fuss of assembling all the ingredients, there are plenty of kits around. There’s even a scientific STEAM element to creating slime – my children are always very keen to remind me of the educational benefits of it.
So Slime DIY Slime Shakers
The Science Of Slime
Science Museum Putty
Toy Crazes Hatchimals
The Hatchimals remain popular in 2018. The Colleggtibles are now in Season 2. Also available is a new basket playset as well as Colleggibles nursery. The Hatchimals were first popular for Christmas 2016 when they were near-impossible to find. There are now many different types all tapping in to the whole unwrapping/unboxing/surprise toy trend which doesn’t seem to be stopping any time soon. Check the delivery on these items as some are shipped in and could take time to arrive.
Colleggibles Season 2 Egg Carton
Season 2 Double Pack And Nest
Colleggtibles Rose Gold Pack
New Toy Crazes UK 2018 Pikmi Pops
A new collectible that looks like a lollypop from the makers of Shopkins. Combines the surprise/unwrapping element with a collectible. Each single pop contains a scented mini plushie, surprise message, dangler string, collector’s guide and stand. Limited availability on the internet at present. If you buy online, check what you are buying: some are singles, some come with double plushies and super-sized plushies. Fans of LOL Surprise will love these.
New Toy Crazes UK 2018 Exoginis
Image to follow
Toy Crazes Pebble Painting
There’s suggestions across the internet that Pebble Painting (or rock painting) is going to become the next big thing. This seems to follow on naturally from the big ‘colouring in’ craze of a couple of years ago. There’s also a trend that’s starting to sweep the nation where people paint pebbles or rocks and leave them around for others to find. Often they may contain inspirational quotes and are posted to social media when they’re found.
SES Rock Painting Kit
Rock Art Decorating Kit
Toy Crazes Puzzles
2017 was the year of the fidget spinner but puzzles remain popular crazes in the playground in 2018. Fidget cubes continue to sell well as do puzzles such as Tangle and Magic Cube. There are now Rubik’s Junior Puzzles in the shape of a cat, dog, rabbit and bear.
12-Sided Fidget Cube
Rainbow Fidget Cube
What toy crazes do you remember?
Back in the day, it was the hula-hoop, Yo-Yo and the Rubik’s Cube. In fact, sales of the Rubik’s Cube have been increasing recently. Could it be that we’re in for another Cube Craze…?
We had double-dutch skipping and hopscotch crazes too. For boys it was mostly trading cards and stickers.
More recently Squinkies, Loom Bands, Tsum Tsums, Zhu Zhu Pets, Silly bandz and Moshi Monsters have all trended in our house. Sometimes, it is the oddest things that take off – there was a mini pumpkin craze one Halloween at my daughter’s school.
Personal experience suggests these crazes and trends are at their height between the ages of 7-12 years.
Many toy crazes get banned from the playground
Also, you know a craze is a craze when it is banned from school. However, that doesn’t necessarily mean it’s over. Lots of crazes are reinvented time and time again. See Rubik’s Void above. This is a reinvention of the incredibly popular Rubik’s Cube which was around in the 1980s. Then you had to buy a book to find out how to solve it. Today kids can just jump to YouTube where the solutions can be found in minutes.
Why do kids love toy crazes so much?
Children love a craze because they love novelty. If something’s new, they want it. Kids don’t have the same ability to wait for things. Sometimes this can be very frustrating for adults. Children are also highly influenced by others around them. This could be people on social media as well as real-life friends and acquaintances. If someone they admire has something, they may well want it to because they want to be like that person.
Pocket money toy crazes
Little Collectibles have always been popular because they are cheap to buy and easy to get hold of. Trading cards or stickers have long been crazes, from football cards to Moshi Monsters.
However, there is a new trend in mystery packs, also called ‘Blind Bags’. Back in the day, you used to be able to buy ‘Surprise Bags’ which contains small toys and sweets. There was incredible excitement about discovering exactly what was inside. It’s also the same idea as the ever-popular Kinder Surprise Egg.
Some people say Mystery Bags are a good way to teach children about dealing with disappointment if they do not get what they want.
Children find out what’s hot from their social media feeds. Even young children have YouTube and Instagram accounts so these are a good place for marketers to target them. A recent craze on YouTube is the whole ‘present unwrapping’ thing. This is where children watch videos of other children (very often this is how these young media stars emerge) opening presents.
It’s a good way for children to understand exactly how a toy works. They can also see it from the perspective of another child. Watching videos on YouTube is probably the number one way your child will make choices about which toys they’d like as presents.
Except where stated, all views are our own. Sometimes toys and games are listed for certain age-groups or genders. This is only a guide to reflect popular search terms. We’re not making any judgements or recommendations. Please check suitability – including age suitability – very carefully before making a purchase. This page contains affiliate links – what does this mean?