Latest Toy Crazes

What’s New In The Playground?

All kids love toy crazes. Playground crazes are toy crazes that become so popular, they spill over in to school. With the growth of the internet and social media, crazes can peak in a very short period of time. In case you can’t find any of these products locally, we’ve included links to Amazon.

Latest Toy Crazes

This page was last updated on 19 September 2018

Sweet Pups

The surprise, unwrapping toy pastry with a scented puppy inside. There are 12 puppies to collect.

Latest Toy Crazes


The latest surprise doll around with amazing hair that’s perfect for brushing and styling.

Latest Toy Crazes

Smashy Mashy

Stinky, squashy, squishy creatures in ooze reveal cannister.

Latest Toy Crazes

Squeez-em Squishy Keyring

Latest Toy Crazes


Surprise creative kit where you can make your own Smooshin. Over 10,000 combinations and refills available. For ages 7+.

Latest Toy Crazes


New from Disney, this is an unboxing craze toy revealing all your favourite characters. There are 78 to collect. For ages 5+.

Latest Toy Crazes

Treasure X

On Argos’s Christmas Toy List 2018, Treasure X is a surprise-reveal collectible with a multi-layered reveal process, cool figures, and the chance to find real treasure.

Latest Toy Crazes


Fidget ‘Spin To Win’ game to challenge yourself and your friends. On John Lewis’s list of Christmas Toy Predictions 2018.

Latest Toy CRazes

Poopsie Unicorn Surprise

New collectible toy which combines the slime, unicorn, poop emoji and surprise trends. This is the first series of Poopsie Unicorn Surprise and includes 10 surprises such as unicorn food (slime powder), collectible bottle and poop character keychain. There’s also a mystery scent dropper, unicorn spoon, and collector’s sheet.

Latest Toy Crazes

Twisty Petz

Sparkly little pets that transform in to bracelets. There are 70 to collect.

Latest Toy Crazes

Elasti Plasti

Stretchy soft plastic that blows bubbles. Could this be the new slime?

Latest Toy Crazes

Smooshy Mushy Series 2

New series for the Smooshy Mushies. This is Do-Dat Donuts each with a different scent and surprise bestie.

Smooshie Mushy Series 3

Cry Babies Magic Tears

Latest Toy Crazes

LOL Pearl Surprise

See our blog post on LOL Surprise Dolls with all the latest additions.

Latest Toy Crazes

Ready 2 Robot

Mystery blind packs.

Latest Toy Crazes Ready2Robot

Cutie Fruities

The latest plush surprise collectible.

Latest Toy Crazes

Harry Potter LEGO Brickheadz

Latest Toy Crazes

Paw Patrol Mini Boos

Latest Toy Crazes

Party Popteenies

One of Tesco’s predictions for Christmas 2018.

latest toy crazes

Lost Kitties

Blind boxes of the cute lost kitties.

Latest Toy Crazes

Num Noms Blind Box

Latest Toy Crazes Blind Bags

Random bags with bendable characters from the ever popular app.

Latest Toy Crazes


Easy to pose figurines with free app for iphone and Android.

Latest Toy Crazes


Magical horse collectibles for ages 3 years+.

Latest Toy Crazes


Like squishies but with jelly balls inside. For ages 8 years+.

Latest Toy Crazes

Super Wings

Toy Crazes

Hatchimals Colleggtibles Series 3

latest toy crazes

Fingerlings Unicorn

New Toy Crazes 2018 Fingerlings Unicorn

Fingerlings Dino

Latest Toy Crazes

LOL Surprise Pets Series 3

The LOLs are still going strong with their pet series, new for 2018.

Latest Toy Crazes

Grossery Gang

Now in Season 4.

Latest Toy Crazes

Micro Pozers

Latest Toy Crazes Micro Pozers

Ooshies – Series Two

Latest Crazes

LEGO Batman Minifigures – Series Two

Latest Crazes


Toy Crazes 2018 Poopeez


Toy Crazes 2018

Flush Force

Toy Crazes

Baby Secrets

Baby Secrets

Cheeki Mees

Latest Toy Crazes 2018

Pikmi Pops

Pikmi Pops Latest Crazes


Latest Toy Crazes

Cake Pop Cuties

Latest Toy Crazes Cake Pop Cuties


Toy Crazes

Squeeze Popper

Toy Crazes 2018 Squeeze Popper

Pokemon Trading Cards

Latest Crazes


New Toy Crazes 2018 Superzings

Funko Star Wars Minis

New Toy crazes 2018


New Toy crazes 2018

Roblox Figures

Toy Crazes UK


Toy Crazes Squishies

Squishies continue to be very popular in 2018. They are wonderful to squeeze and squish – rather like stress-balls for children. Do check the delivery times carefully as many of these squishies come from abroad and may take a while to get here.

Unicorn Squishies

Latest Toy Crazes

Variety Pack Squishies

Great for party bags.

Latest Toy Crazes

Toy Crazes Slime

Slime is  a craze that grew out of social media especially YouTube. We had a huge slime factory operating out of the Must Have Toys utility room last year. If you don’t want the fuss of assembling all the ingredients, there are plenty of kits around. There’s even a scientific STEAM element to creating slime.

Mad Matt.R

Mad Matt.R cleans up easily, never dries out and does not stain. Yes, parents – this does not stain!!

Toy Crazes

Unicorn Putty

Toy Crazes

GALT Robo Slime Factory

New Toy Crazes 2018

DIY Fluffy Slime

New Toy Crazes 2018

Play Foam

Toy Crazes Slime

So Slime DIY Slime Shakers

Toy Crazes Slime

The Science Of Slime

Toy Crazes Slime

Cra-Z-Slimy Creations

Toy Crazes Slime

Slime Baff

Goopy Slime

Crazy Aaron’s Thinking Putty

Toy Crazes Crazy Aaron Thinking Putty

YouTube’s Karina Garcia’s Slime Book

Latest Crazes Karina Garcia Slime Book

DK DIY Slime Book

Toy Crazes 2018


Toy Crazes Puzzles

2017 was the year of the fidget spinner but puzzles remain popular crazes in the playground in 2018. Fidget cubes continue to sell well as do puzzles such as Tangle and Magic Cube. There are now Rubik’s Junior Puzzles in the shape of a cat, dog, rabbit and bear.

12-Sided Fidget Cube

Fidget Cube Toy Crazes

Rainbow Fidget Cube

Toy Crazes Puzzles

Tangle Puzzle

Toy Crazes UK Tangle

Rubik’s Juniors

Toy Crazes Puzzles

Many of these products qualify for free delivery with Amazon Prime.

What toy crazes do you remember?

Back in the day, it was the hula-hoop, Yo-Yo and the Rubik’s Cube. In fact, sales of the Rubik’s Cube have been increasing recently. Could it be that we’re in for another Cube Craze…?

We had double-dutch skipping and hopscotch crazes too. For boys it was mostly trading cards and stickers.

More recently Squinkies, Loom Bands, Tsum Tsums, Zhu Zhu Pets, Silly bandz and Moshi Monsters have all trended in our house. Sometimes, it is the oddest things that take off – there was a mini pumpkin craze one Halloween at my daughter’s school.

Personal experience suggests these crazes and trends are at their height between the ages of 7-12 years.

Many toy crazes get banned from the playground

Also, you know a craze is a craze when it is banned from school. However, that doesn’t necessarily mean it’s over. Lots of crazes are reinvented time and time again. See Rubik’s Void above. This is a reinvention of the incredibly popular Rubik’s Cube which was around in the 1980s. Then you had to buy a book to find out how to solve it. Today kids can just jump to YouTube where the solutions can be found in minutes.

Why do kids love toy crazes so much?

Children love a craze because they love novelty. If something’s new, they want it. Kids don’t have the same ability to wait for things. Sometimes this can be very frustrating for adults. Children are also highly influenced by others around them. This could be people on social media as well as real-life friends and acquaintances. If someone they admire has something, they may well want it to because they want to be like that person.

Pocket money toy crazes

Little Collectibles have always been popular because they are  cheap to buy and easy to get hold of. Trading cards or stickers have long been crazes, from football cards to Moshi Monsters.

However, there is a new trend in mystery packs, also called ‘Blind Bags’. Back in the day, you used to be able to buy ‘Surprise Bags’ which contains small toys and sweets. There was incredible excitement about discovering exactly what was inside. It’s also the same idea as the ever-popular Kinder Surprise Egg.

Some people say Mystery Bags are a good way to teach children about dealing with disappointment if they do not get what they want.

Toy unwrapping

Children find out what’s hot from their social media feeds. Even young children have YouTube and Instagram accounts so these are a good place for marketers to target them. A recent craze on YouTube is the whole ‘present unwrapping’ thing. This is where children watch videos of other children (very often this is how these young media stars emerge) opening presents.

It’s a good way for children to understand exactly how a toy works. They can also see it from the perspective of another child. Watching videos on YouTube is probably the number one way your child will make choices about which toys they’d like as presents.

Related Post – Slime Sticking Around in 2018
Related Post – What Are Squishies?


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