Toy Industry Predicts The Must Have Toys 2018

By | 26/01/2018

Unveiled in January 2018, the Hero Toys 2018 are market-leading products, selected by industry experts, that look set to be the Must Have Toys 2018. They are so new that most are yet available. If you can’t find them locally, we’ve included links to Amazon where we can.

Must Have Toys 2018 – Playmobil Wedding Limo

Suitable for ages 4-10 years – Includes three characters and accessories – Encourages learning through interactive play.

Must Have Toys 2018 Playmobil Wedding Limo

Must Have Toys 2018 – AugmentifyIt -SPACE Augmented Reality Quiz Game

Suitable for ages 3+ – Powered by free AR App – STEAM educational toy – Gold Award Winner in MadeForMums Toy Awards 2017 – Under £10.

Must Have Toys 2018

Must Have Toys 2018 – Talk And Sing Nella

Nella The Princess Knight is the hit pre-school series on Nick Jr and Milkshake – 12 inch soft bodied talking doll.

Must Have Toys 2018

Must Have Toys 2018 – Max Mindpower

Max Mindpower Junior (ages 3-6 years) plays meditations through story and rhyme – Also available for older children – accompanying books.

Must Have Toys 2018 Max Mindpower

Also on the list:

Nerf N-Strike Elite Surgefire

All Nerf on Amazon

Glove A Bubbles

Soft ‘N Slow Squishies

Our blog post on Squishies

Poppycock Game

Rubik’s Cube Jigsaw Puzzle

Charlie And The Chocolate Factory Hand Puppet And Finger Puppet Set

Marshall’s 6v Fightin’ Fire Truck

Jetson Electric Skates

Botley The Coding Robot

Twist Slime

Our blog post on Slime

Strictly Come Dancing Board Game

All Strictly Come Dancing on Amazon

Meccano Ferrari F1

Love Island The Game

Sylvanian Families Grand Department Store

All Sylvanians on Amazon

Of Dragon’s Fairies and Wizards Wands

Hot Wheels DRX Monster X-Terrain Drone

All Hot Wheels on Amazon

Ben 10 Omni Launcher Battle Figures

My Teddy Bear Pooh 10in

Mind Designer


This list of toys was announced as the Toy Fair’s Hero Toys at the London Toy Fair, January 2018. This is a new award for market-leading toys before they are officially launched throughout the year.

Except where stated, all views are our own. Sometimes toys and games are listed for certain age-groups or genders. This is only a guide to reflect popular search terms. We’re not making any judgements or recommendations. We only test toys and games where stated. Please check suitability – including age suitability – very carefully before making a purchase. This page contains affiliate links – what does this mean?