The Latest Toy Crazes For Kids
Here’s our pick of the New Toy Crazes 2020. These are new toys that we think will be popular for boys and girls in 2020. We look at the latest, most-wanted new toys, kids’ trends, best-selling toys and toy award winners for our list of the toy crazes we’ve heard about in 2020. If you can’t find any of these products locally, we’ve included links to Amazon [Disclosure].
Pokemon Sword and Shield
The new Sword and Shield Build and Battle box from Pokemon.
Uni Verse
Surprise unicorn unicorn with magic reveal experience.
New Toy Crazes 2020 – Power Pux Challenge Pack
One of the Hero Toys 2020. You can play, collect and trade the Power Pux. This is a challenge pack where you can play against your friends. Includes a launcher, Pux cups, target and five Pux discs.
Heroes of Goo Jit Zoo – Marvel Superheroes
The stretchiest, gooiest and squishiest Superheroes ever from the Goo Jit Zoo range. For kids aged 4+. See other new toy crazes. One of the Hero Toys 2020. See more of the New Must Have Toys 2020.
LOL Hair Vibes
New from LOL Surprise. Hair Vibes doll with 15 surprises including mix and match hair.
Treasure X Fire vs Ice
All-new eruption unboxing experience from Treasure X.
Cloudees
Add water and shake up a surprise cloud creation experience that kids will love.
Trolls Tiny Dancers
The new Trolls film comes out in the Spring. The Tiny Dancers are little collectible figures that shimmy and shake. You can put them on bracelets, add charms and make them dance.
LEGO Friends Playcube
New collectible from LEGO with 36 pieces, one doll and a surprise pet. Great gift to take to a birthday party for ages 6+. There are five to collect.
Giant Fluffy Putty
Just to prove that the whole slime/putty, tactile trend is still around. This is giant putty in a jar from toy brand Tobar, fully-tested and non-toxic. The texture is made even more appealing with the addition of the fluffy balls spread throughout.
Kinetic Sand
New set from Kinetic Sand including ten tools and 906 g of sand. Mix, mould, shift its shape, scope it or grate it. Includes a backdrop so you can share videos of your Kinetic Sand adventures with friends. We think this is a great present for ages three and up but best enjoyed by slightly older children.
Funko Sith Jet Trooper
New from Funko is the Sith Jet Trooper as featured in the new Star Wars film. Well priced for a birthday party present for a Star Wars fan.
Pop Pop Hair Surprise
New unboxing toy where you spray the pop pod to reveal surprises with a hair theme.
Na Na Na Surprise
New unboxing surprise doll which features a real balloon that you inflate and then pop to find your confetti surprise. There are six to collect in series one.
Shopkins Real Littles
The brands you find in the supermarket just smaller! An Amazon Choice Product.
New Toy Crazes 2020 – Pound Puppies Newborn
Completely adorable authentic reproduction of the original Pound Puppies Newborns from the 80s! Adopt and name your own Pound Puppy.
New Toy Crazes 2020 – Roblox Figurines
Join six famous characters from the world of Roblox and create your own imaginative adventures. These little figurines featured on How To Spend It Well at the end of 2019.
New Toy Crazes 2020 – Little Live Pets OMG Pets
Completely adorable. Comes with 15+ sounds and reactions. Soft and squishy. Magical feeding bottle reveals whether it’s a boy or a girl.
Stretchy Poo
As voted one of the Top Stocking Fillers on How To Spend It Well At Christmas.
New Toy Crazes 2020 – Fart Ninja
As seen on How To Spend It Well At Christmas. With 10 realistic fart sounds.
Mushmeez
New collectible plush toys.
New Toy Crazes 2020 – Dino Slime
Turns water in to gooey slime. Includes two dinosaurs.
New Toy Crazes 2020 – Untamed Snakes
New from the people behind the Fingerlings monkeys and dinosaurs, these are the untamed snakes. They react to sound, motion and touch but watch out, they also lunge. It featured on How To Spend It Well At Christmas 2019.
Goo Jit Zu
The Heroes of Goo Jit Zu are the squishiest, stretchiest and gooiest action figures. For ages 4+.
New Toy Crazes 2020 – Twisty Petz Unicorn Family
New from Twisty Petz and nominated in the Curious Creatures Category of the Dream Toys 2019. If you’re browsing for a unicorn fan, see our post on other Unicorn Toys.
Marvel Avengers Titan Series Pack
Marvel Avengers Infinity War Titian Hero Series. Featuring Iron Man, Captain Marvel, Star-Lord and Black Panther. This Special pack also features the Titan Hero Power FX launcher pack.
New Toy Crazes 2020 – Bakugan
Bakugan are collectible transforming creatures that you use to play battle games. This starter pack includes three Bakugan to get you started. For ages 6+.
Blinger Diamond
Blinger Diamond is a styling tool to bling up hair, bags, clothing and many more uses. One of the Hot 10 Holiday Toys from the US toysite The Toy Insider.
New Toy Crazes 2020 – Hatching Toothless Dragon
New for 2019, hatch your own baby dragon. One of Amazon’s Bestsellers in Toys and Games.
LOL Fashion Dolls
The fashion dolls are the big sisters of the original surprise dolls. They come with 20+ unboxing surprises. The Diva doll was on Amazon’s Top Toys for Christmas 2019.
Poopsie Surprise Fashion Dolls
New in the Poopsie brand are their own fashion dolls. These featured on the Christmas List at Hamleys.
Also from Poopsie are the Cutie Tooties, a slime and unboxing experience with slime surprise and mystery character.
New Toy Crazes 2020 – Owleez
One of the top toys in 2019, Owleez featured on the Argos Christmas Toy List 2019 and was one of Amazon’s Top Ten Toys For Christmas 2019. Also winner of Best Robot Toy in the Made For Mums Toy Awards 2019 and named one of This Morning’s Top 12 Toys For Christmas 2019.
Hatchimals Wow
The largest Hatchimals egg ever! As seen on How To Spend It Well At Christmas.
New Toy Crazes 2020 – Orbeez
Add water to reveal your Polar Magic Surprise Pet.
Mini Boos
Now available in series three!
Pikmi Pops Doughmi Rainbow Unicorn
Crack the centre of the donut to reveal a cute and squishy Jelly Pikmi hidden inside.
Ryan’s World Bursterz Ooze Egg
You can squeeze, burst, squish and squeeze the egg till it bursts, revealing the slime and mystery surprise Ryan’s World figurine inside.
Latest Toy Crazes – Jurassic World Snap Squad
Little dinosaur collectibles where the mouth of each figure opens to “snap on” to fingers, clothing and other accessories.
New Toy Crazes 2020 – Foodie Roos
Adorable plush collectibles that look, feel and smell like our favourite foods!
Candylocks
New collectible dolls with amazing hair!
Latest Toy Crazes – Pixie Belles
The Pixie Belles can be worn on your clothing and tell you their mood with their colour-change horn. They can even detect your cheek to give you a kiss! For ages 5+.
Swarm Squad
Hyper-real, speedy bugs who you can collect, battle and race. Each bug has different speeds, designs and movements.
Smart Putty UV
Tested by one of our junior testers this week who thought Smart Putty UV was ‘very cool indeed’. Great stocking filler. Slime/Goo/Putty is still sticking around!
Treasure X
The Treasure X Kings Gold Treasure Tomb is the ultimate Treasure X experience. One of This Morning’s Top 12 Toys For Christmas 2019. Treasure X has been on our list of Toy Crazes all year.
The Treasure X Gold Dragons are on the Argos Top Toys for Christmas 2019.
Treasure X Aliens has a 12-step surprise reveal and features on Amazon’s Top Ten Toys for Christmas 2019.
Blume Doll
New surprise collectible doll for 2019. Just add water to see your Blume Doll grow. With brilliant over the top hair and accessories. Also features on the Argos Christmas Toy List 2019. The Skyrocket doll was named as one of Amazon’s Top Ten Toys for Christmas 2019.
New Toy Crazes 2020 – Wraptiles
Nicely priced for a Christmas or birthday gift. The Wraptile speaks to you and other Wraptiles. Secured by the slap-band tail. With more than 25 reactions including light-up eyes to reflect mood. For ages 5+.
New Toy Crazes 2020 – Goo Galaxy
Lots of these on the shelves in the new FAO Schwarz in Selfridges. Includes goo doll, goo-to-go cup, straw and goo ingredients. For ages 5+.
Lucky Fortune
New surprise fortune cookie collectibles with bracelets and charms. Named Best Collectable in the annual toy awards from parenting website Made For Mums.
New Toy Crazes 2020 – Fuzzikins
New creative toy where you decorate the character and the shop setting. Winner of the Best Art/Craft Toy in the annual toy awards from parenting website Made For Mums.
Snapstar Dolls
Brand new for Autumn 2019. The Snapstars are 25cm dolls that pose for pics. There’s a free downloadable app too!
Scruff-a-Luvs Babies
New for September 2019 are the baby Scruff-a-Luvs.
Scuff-a-Luv Real Rescue was one of Hamleys Top Ten Toys For Christmas 2019.
There’s also the Christmassy Snow Pals series.
Rizmos
New from Tomy, the Rizmos are cute musical interactive plush toys that love to play. You can even sing a tune and Rizmo will sing it back to you. Featured on How To Spend It Well At Christmas 2019.
New Toy Crazes 2020 – Polly Pocket
There are lots of new Polly Pocket sets for 2019. This is the Teeny Tot Nursery which would make a brilliant stocking filler.
There’s a new mall for the Polly Pockets featuring six floors.
Pindaloo
Skill-building craze for ages 6+.
New Toy Crazes 2020 – Fortnite
Fortnite is a massive Toy Craze at the moment. This 63cm tall Jumbo Llama Pinata includes 100 pieces. Tear it open, dig through the confetti and reveal your loot. For Fortnite fans aged 8+. One of the Hot 20 Holiday Toys on the US website Toy Insider.
The Fortnite Mega Fort is one of Tesco’s Top Ten Toys For Christmas 2019. You can build, customize, and destroy your own Fortnite Mega Fort. Includes 28 building materials. For ages 8+.
The Fortnite Battle Bus is one of Argos’s Top Toys For Christmas 2019, the Fortnite Battle Bus is suitable for children aged 8+ . Includes two exclusive figures and victory umbrella.
The Nerf Fortnite RL is inspired by the blaster used in the very popular video game. This new Nerf fires foam rockets and is for kids over 8 years. On the Top Ten Toys For Christmas from Hamleys.
Baby Born Surprise
Now in series 2.
Includes 20+ surprises including colour-change hair.
Playset in the shape of a baby’s bottle for the Baby Born Surprise babies.
New Toy Crazes 2020 -Pomsies Lumies
New from the Pomsies are the Lumies range – a rainbow-charged interactive pet.
Capsule Chix
Build your own ‘one of a kind’ fashion doll. Five surprises in the capsule.
Smashers Epic Dino Egg Series 3
Came second in the Collectibles category at the recent BlogOn Toy Awards 2019. Contains 25 surprises. Won 2nd Prize in the Collectibles category in the BlogOn Toy Awards 2019.
Hairdorables – Series 3
The latest Hairdorables are out!
Pluffle
Pluffle (don’t you love the name?) is playfoam that never dries out. It’s fluffy, mixable and memorising when you watch it fall. For ages 5+.
Cutetitos Babies
Surprise mystery unwrapping plush toy.
New Toy Crazes 2020 – Nestlings
Nestlings are cute friends that kids can care for, play games and interact with.
Toy Crazes UK – Rainbocorns Llamacorn
New from the Rainbocorns is the Llamacorn.
Pikmi Pops Fruit Fiesta Flip
New from Pikmi Pops.
Pop Hair Surprise
New surprise hair-tastic doll with over eight ways to play.
New Toy Crazes 2020 – Pikmi Pop Donuts
The latest surprise craze from Pikmi Pops.
Lucky Fortune
New surprise fortune cookie collectibles with bracelets and charms. Named Best Collectible in the Made for Mums Toy Awards 2019.
New Toy Crazes 2020 – Moji Pops
The Moji Pops are new collectibles that change their emotions.
Hatchimals Pixies
New from Hatchimals are the Pixies. Each Pixie has three mystery accessories that can be stored in the bottom of the egg. Hatch your egg to find out what they are. Inside, you’ll also discover a Pixie bed and display stand for more ways to play. Came 3rd in the Collectibles category at the recent BlogOn Toy Awards.
Robozuna
New posable Robot figures with four to collect. As seen on Netflix. For ages 4+.
Flippables
New from Ty, the Flippables are 15cm plush toys with super-touchable reversible sequins.
Who’s Your Llama
Llamas are very popular right now and this new collectible features 12 different ones, each with their own personalities in random, surprise packs.
New Toy Crazes 2020 – Tiny Toes
Interactive dolls that fit perfectly in the palm of your hand. They sing, play games, giggle and so much more! Not for kids under four years.
Pop Pops Pets
Once you start popping, you can’t stop!
New Toy Crazes 2019 – Yellies
Voice-activated collectible spider – the louder you yell, the faster they go! Each Yellie has its own distinctive personality.
Cotton Candy
Cotton Candy container with scented foam putty that has a fluffy texture.
New Toy Crazes 2020 – Lil Gleemerz
New collectible from Mattel. The Lil Gleemerz are interactive toys with rainbow light-up tails, glowing eyes, and quirky sounds and phrases.
Bush Baby Mini Collectibles
New collectibles from the Bush Baby World range. Containing six surprises including a bush baby figure all inside the pod.
Little Lucky Lunchbox
New surprise lunchbox collectible with two foodie friends and two secrets inside. For ages 4+.
New Toy Crazes 2020 – Mighty Beanz
Mighty Beans are little beans that actually come alive! There are 120 to collect in series one including rare ones. Available in singles, multi-pack (shown) and mega-packs. There is a new Fortnite edition too.
New 
Toy Crazes – Hatchimals Mermal Magic
The ever-popular Hatchimals has launched new collectibles in their Colleggtibles range with a mermaid theme. Mermal Magic feature seashell-shaped eggs and colour-changing Hatchimals. Mermaids are looking big for 2019.
New Toy Crazes 2020 – Skwisheez
Skwisheez are a cross between squishies and stationery.
Rubik’s Cube
Still the best-loved puzzle around. In fact, it was a finalist in the ‘Fam Fun’ category of the Dream Toys 2019.
And now there’s also Rubik’s Edge with just the one side to deal with – surely this must be easier?!
Will Slime Stick Around?
Slime is still super-popular. Lots of ‘Slimers’ (yes, it’s a thing!) have their own recipes and command lots of attention on social media. If you’re starting out with slime, it’s a good idea to buy a kit. See our other new STEM toys for kids of all ages.
Elmer’s also does a slime starter pack complete with Clear Glue, Glitter Glue Pens and Magical Liquid Slime Activator Solution.
Toy Crazes Down The Years
Back in the day, it was the hula-hoop, Yo-Yo and the Rubik’s Cube. We had double-dutch skipping and hopscotch crazes too. For boys it was mostly trading cards and stickers.
More recently there were Squinkies, Loom Bands, Tsum Tsums, Zhu Zhu Pets, Silly bandz and Moshi Monsters. For 2019, it looks like collectible toys will remain very popular.
Also, you know a craze is a craze when it is banned from school. However, that doesn’t necessarily mean it’s over. Lots of crazes are reinvented time and time again.
Children love new toy crazes
Children love a craze because they love novelty. If something’s new, they want it. Kids don’t have the same ability to wait for things. Sometimes this can be very frustrating for adults. This could be people on social media as well as real-life friends and acquaintances. If someone they admire has something, they may well want it to because they want to be like that person.
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