The Latest Toy Crazes For Kids

Here’s our pick of the New Toy Crazes 2021. These are the coolest new toys we think will be popular for boys and girls this year. Toy Crazes are often smaller collectible toys that build around a theme such as unwrapping, slime, unicorns, aliens or dinosaurs. They are sometimes referred to as ‘playground crazes’. Toy trends often build on ideas from games, YouTube videos or follow the latest TV shows. Here’s the latest, most-wanted on-trend toys and crazes we’ve heard about. Grown-ups – if you can’t find any of these products locally, we’ve included links to Amazon [Disclosure].

Jiggly Pets

Shown here in the pink pup, the Jiggly Pets are new collectible interactive toys.

Ice Lolly Pop It

Great as a giveaway for a kids’ party – the pop it of the summer!

Heroes of Goo Jit Zu – Space Jam

New from Goo Jit Zu is this Space Jam set with Super Stretchy Bugs Bunny and Super Squishy LeBron James.

Pop Bubbles

The latest sensory toy craze shown here in the rainbow two-pack.

LEGO Mia Pug Cube

Surprise unwrapping cube from LEGO.

Squishmallows

One of the biggest trends of the minute. Shown here in the 19cm flamingo and hamster. So cute!

Squishville

Delightful little playsets for your Squishmallows. Shown here in the kitchen set and picnic set.

Little Tikes Rescue Tales Babies

Wave One of the Rescue Tales babies from Little Tikes. These adoptable pets are soft and huggable with life-like movements and sounds. There are four breeds to collect. For ages 3+.

Love Diana Surprise Trunks

New surprise unwrapping trunks from Love Diana of YouTube fame.

LOL Surprise Dance Dance

LOL Surprise Dance Dance doll with eight surprises.

Squishaboos

Adorable squishaboos from the Ty brand. Shown here in Kiki cat.

Rainbocorns Puppycorns

New from the Rainbocorns are the Puppycorns with a scratch and reveal heart.

Pokemon Sword and Shield Battle Styles

Shown here in a three-pack.

LEGO Super Mario Series 2

Mystery pack with one character to build.

SuperThings Secret Spies

Featured below is the pack with ten figures including one super-rare gold figure.

Little Live Scruff Surprise

Shown here in the Vet Rescue Bunny Family.

LEGO Marvel Figures

New LEGO sets featuring Marvel Superheroes, shown here in Thor. For ages 7+. Well-priced for a birthday gift.

Cats Vs Pickles Plush

Shown here in ‘Puzzle Puss’ but available in lots of different characters.

WOW Pods

New collectible craze featuring lots of your favourite characters and themes including Marvel, Disney and Harry Potter. Just swipe to light up the pods and reveal the mystery backdrop.

LEGO Dots Cupcake Party

Creative set from the new LEGO Dots range with eight customisable cupcakes. For kids 6 and over.

New Toy Crazes 2021 – Dino Strike

Battling dinosaur with five surprises.

Real Littles – Season 14

The cute little minis from season 14.

New Toy Crazes 2021 – Rubik’s Cube

As tested on the latest How To Spend It Well At Christmas ITV show. Rubik’s Cube has been around for a long time but still holds its appeal.

New Toy Crazes 2021 – Fix Fail

Cute makeover dolls where you use your skills to fix the fails!

Harry Potter Magical Capsule

New HP surprise collectable with seven surprises including a Hogwarts character. One of the toys that created the most interest on our site last Christmas.

LOL Surprise Remix Hair Flip

Part of the LOL Remix collection. On the latest list of Dream Toys in the Tiny Treats section.

Heroes of Goo Jit Zu Series 2

One of the latest Dream Toys in the Tiny Treats category. These all new super squishy stretchy heroes now have new fillings and new weapon fists. For ages 4+.

New Toy Crazes 2021 – Jelli Rez

Create unique, resin-inspired designs in a fun and easy 3-step process that takes only 15 minutes. This makes candy-style jewellery and is for kids over 7 years of age.

New Toy Crazes 2021 – Mini Brands

These little supermarket packs are all the rage. Features in the Tiny Treats section of the latest Dream Toys.

Unicorn Squad

Unwrap, peel and reveal each capsule to find a sassy member of the Unicorn Squad. Unicorns look set to feature strongly in the New Toy Crazes 2021.

BFF Bright Fairy Friends

New surprise collectible fairies with motion-activated twinkle lights. There are 12 in the first series. For ages 3+.

Treasure X Sunken Gold

Single packs of the new Treasure X Sunken Gold Surprises. Smash the bottle to reveal the surprises inside. For ages 6+.

Curli Girls

Each doll features colourful patented ‘Magicurl’ hair. You can stretch the hair to create amazing, tight curls and style with cute hair accessories.

New Toy Crazes 2021 – Glitter Gelli Baf

Turns your bathwater into a glittery jelly bath. It’s all eco-friendly and biodegradeable.

Hatchimals Cosmic Candy

New from Hatchimals, the Cosmic Candy multi-pack with mystery features and reusable eggs.

Smashers Ice Age

Surprise egg from Smashers featuring dinosaur skeleton and other surprises.

New Toy Crazes 2021 – Roblox

World Zero multi-pack. Mix and match these six characters.

LEGO Dots Bracelet

Creative DIY bracelet from LEGO. Extra tiles are available.

Surprise Vet Rescue Polar Bear Family

Surprise collectable from Scruff-a-luv. For ages 5+.

Vet Squad

Meet the Vet Squad, a sassy squad of intrepid explorers who are always ready to race to the rescue.

I Dig Monsters

Dig to find the figure with a cool colour change surprise!

New Toy Crazes 2021 – VIP Pets

These are water-reveal surprise doggies. Water reveal crazes look set to feature in the new toy crazes 2021.

Hexbug Micro Creatures

Little robotic bugs with a bouncing tail and free-swinging claws. For the over-8s, requires batteries.

Kinetic Sand Buried Treasure

Use one of three mystery hidden tools to dig for three coins. For ages 3+

New Toy Crazes 2021 – 44 Cats Figures

These are 7cm figures from the popular 44 Cats cartoon.

Cutetitos Fruititos

Series Four of the Cutetitos features fruit wraps.

New Toy Crazes 2021 – Baby Born Surprise

Now in series four. Over ten exciting surprises and there are 12 to collect.

Kitten Catfé

The new surprise Purrista dolls come in their own coffee cup with 12 to collect.

New Toy Crazes 2021 – Shellies

Little mermaids who live in a shell. Magically opens with water. With five surprises. Supervised play for ages 3+.

Superzings series 5

The Superzings are now in series 5. This is a blister pack with ten figurines including one super-rare one.

New Toy Crazes 2021 – Hairdorables Series 4

Scented doll with 11 surprises inside!

FgTeeV Giant Mystery TV Collectible

Based on the very successful YouTube channel and filled with surprises including a collectible mystery figure, photo- reactive putty, a mini black light and vinyl stickers. For ages 3+

New Toy Crazes 2021 – Power Pux Challenge Pack

One of the Hero Toys of last year. You can play, collect and trade the Power Pux. This is a challenge pack where you can play against your friends. Includes a launcher, Pux cups, target and five Pux discs.

New Toy Crazes 2021 – Cloudees

Add water and shake up a surprise cloud creation experience that kids will love.

LEGO Friends Playcube

New collectible from LEGO with 36 pieces, one doll and a surprise pet. Great gift to take to a birthday party for ages 6+. Smaller LEGO ideas such as Playcube look set to feature strongly in the new toy crazes 2021.

Na Na Na Surprise

New unboxing surprise doll which features a real balloon that you inflate and then pop to find your confetti surprise. There are six to collect in series one.

Will Slime Stick Around?

Slime is still super-popular. Lots of ‘Slimers’ (yes, it’s a thing!) have their own recipes and command lots of attention on social media. If you’re starting out with slime, it’s a good idea to buy a kit. This glitter set from Elmer’s is one of the best-selling kits on Amazon at the moment. No extra ingredients are required. Always supervise slime play.

Here’s the Mega Slime set from the National Geographic brand which eight varieties of slime and putty including pre-made magnetic putty, fluffy slime, glow-in-the-dark putty, liquid slime, colour-changing putty, snotty slime, bouncing putty and DIY glow-in-the-dark slime lab.

What are the new Toy Crazes 2021?

Massive at the moment are the Squishmallow squishy toys and the popper fidget toys. Surprise capsule toys seem to continue to be popular this year and familiar themes such as dinosaurs are right up there. The little minis craze still seems to be going strong plus the slime craze that’s been around for a few years still seems to be sticking around.

Toy Crazes Down The Years

Back in the day, it was the hula-hoop, Yo-Yo and the Rubik’s Cube. We had double-dutch skipping and hopscotch crazes too. For boys it was mostly trading cards and stickers.

More recently there were Squinkies, Loom Bands, Tsum Tsums, Zhu Zhu Pets, Silly bandz and Moshi Monsters. For 2019, it looks like collectible toys will remain very popular.

Also, you know a craze is a craze when it is banned from school. However, that doesn’t necessarily mean it’s over. Lots of crazes are reinvented time and time again.

New Toy Crazes 2021 – Children love new toy crazes

Children love a craze because they love novelty. If something’s new, they want it. Kids don’t have the same ability to wait for things. Sometimes this can be very frustrating for adults. This could be people on social media as well as real-life friends and acquaintances. If someone they admire has something, they may well want it to because they want to be like that person.

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