Tag Archives: Squishies


Squishies are small soft foam toys that come in many different shapes and sizes. They are perfectly pocket-sized, which is crucial for a playground craze. See our page on other Toy Crazes. If you can’t find them locally, we’ve added links on Amazon.


Often Shaped Like Food Or Pets

They are often food or pet/animal related. There are many popular ones but cookies and pandas seem to be especially sought after. Some have strings – or loops for strings – so they can be attached to a key chain or school backpack.

Why Are They Called Kawaii Squishies?

Kawaii means cute in Japanese and these little collectables are certainly that. There are many different styles and shapes to choose from including licensed brands such as Hello Kitty and Despicable Me. Of course, emojis are popular squishies.

They remind me of those little erasers you saw everywhere a couple of years ago. The rubberized foam material they are made from squishes easily and then reverts back to its original shape. This connects with the whole current craze of slime/foam/kinetic sand toys which are satisfying to play with.

So On Trend

These adorable toys also reference a few current trends. First, they are very collectible and swappable. Second, collectibles are a key trend in the toy world at the moment. It’s fun to attach them to a backpack too. Finally, they are very affordable. So, they are a good playground craze because everyone can have them. Kawaii Squishies also pick up on the current trend for tactile toys. They are so soft and squidgy – perfect for squeezing.

They are at the price-point that they make great presents for birthday parties or party bags.

New Toy Crazes 2020

The Latest Toy Crazes For Kids Here’s our pick of the New Toy Crazes 2020. These are the coolest new toys we think will be popular for boys and girls in 2020. Furthermore, they make great stocking fillers! Toy Crazes are often smaller collectible toys that build around a theme such as unwrapping, slime, unicorns,… Read More »