What’s New In The Playground?
All kids love toy crazes. Playground crazes are toy crazes that become so popular, they spill over in to school. With the growth of the internet and social media, crazes can peak in a very short period of time. In case you can’t find any of these products locally – or just want to check prices – we’ve included links to Amazon [disclosure]. These are current toy crazes we’ve heard about here at Must Have Toys. These collectibles and smaller toys make brilliant stocking fillers.
Little Live Pets OMG Pets
Completely adorable. Comes with 15+ sounds and reactions. Soft and squishy. Magical feeding bottle reveals whether it’s a boy or a girl.
Squishy, mouldable plush unicorn.
Marvel Avengers Titan Series Pack
Marvel Avengers Infinity War Titian Hero Series. Featuring Iron Man, Captain Marvel, Star-Lord and Black Panther. This Special pack also features the Titan Hero Power FX launcher pack.
Ryan’s World Mystery Figures
Surprise figures from the Ryan’s World range.
Twisty Petz Unicorn Family
New from Twisty Petz and nominated in the Curious Creatures Category of the Dream Toys 2019.
Shopkins Real Littles
The brands you find in the supermarket just smaller! An Amazon Choice Product.
New collectible dolls with amazing hair!
Hatching Toothless Dragon
New for 2019, hatch your own baby dragon. One of Amazon’s Bestsellers in Toys and Games.
The largest Hatchimals egg ever!
Add water to reveal your Polar Magic Surprise Pet.
Now available in series three!
Ryan’s World Bursterz Ooze Egg
You can squeeze, burst, squish and squeeze the egg till it bursts, revealing the slime and mystery surprise Ryan’s World figurine inside.
Goo Jit Zu
The Heroes of Goo Jit Zu are the squishiest, stretchiest and gooiest action figures. For ages 4+.
Latest Toy Crazes – Jurassic World Snap Squad
Little dinosaur collectibles where the mouth of each figure opens to “snap on” to fingers, clothing and other accessories.
Adorable plush collectibles that look, feel and smell like our favourite foods!
Latest Toy Crazes – Pixie Belles
The Pixie Belles can be worn on your clothing and tell you their mood with their colour-change horn. They can even detect your cheek to give you a kiss! For ages 5+.
Hyper-real, speedy bugs who you can collect, battle and race. Each bug has different speeds, designs and movements.
Smart Putty UV
Tested by one of our junior testers this week who thought Smart Putty UV was ‘very cool indeed’. Great stocking filler. Slime/Goo/Putty is still sticking around!
Toy Crazes – Wraptiles
Nicely priced for a Christmas or birthday gift. The Wraptile speaks to you and other Wraptiles. Secured by the slap-band tail. With more than 25 reactions including light-up eyes to reflect mood. For ages 5+.
Lots of these on the shelves in the new FAO Schwarz in Selfridges this week. Includes goo doll, goo-to-go cup, straw and goo ingredients. For ages 5+.
New surprise fortune cookie collectibles with bracelets and charms. Named Best Collectable in the annual toy awards from parenting website Made For Mums.
New creative toy where you decorate the character and the shop setting. Winner of the Best Art/Craft Toy in the annual toy awards from parenting website Made For Mums.
Brand new for Autumn 2019. The Snapstars are 25cm dolls that pose for pics. There’s a free downloadable app too!
New for September 2019 are the baby Scruff-a-Luvs. Scuff-a-Luv Real Rescue is one of Hamleys Top Ten Toys For Christmas 2019.
Polly Pocket Mega Mall
New mall for the Polly Pockets featuring six floors.
Skill-building craze for ages 6+.
Baby Born Bath Time Surprise
Includes 20+ surprises including colour-change hair.
New from the Pomsies are the Lumies range – a rainbow-charged interactive pet.
Latest Toy Crazes – Capsule Chix
Build your own ‘one of a kind’ fashion doll. Five surprises in the capsule.
Smashers Epic Dino Egg Series 3
Came second in the Collectibles category at the recent BlogOn Toy Awards 2019. Contains 25 surprises.
Hairdorables – Series 3
The latest Hairdorables are out!
Treasure X King’s Gold Playset
The Treasure X Kings Gold Treasure Tomb is the ultimate Treasure X experience.
Baby Born Surprise House
New playset in the shape of a baby’s bottle for the Baby Born Surprise babies.
Pluffle (don’t you love the name?) is playfoam that never dries out. It’s fluffy, mixable and memorising when you watch it fall. For ages 5+.
Surprise mystery unwrapping plush toy.
Nestlings are cute friends that kids can care for, play games and interact with.
Toy Crazes UK – Rainbocorns Llamacorn
New from the Rainbocorns is the Llamacorn.
Match Attax 2019/2020
Booster set for the new season.
LOL Fluffy Pets
Unwrap nine surprises with the new Fluffy Pets LOL Surprise. Part of the Winter Disco range for 2019. See our blog post on the latest LOL Surprise Dolls.
Pikmi Pops Fruit Fiesta Flip
New from Pikmi Pops.
Pop Hair Surprise
New surprise hair-tastic doll with over eight ways to play.
Latest Toy Crazes 2019 – Bakugan
Bakugan is the latest toy craze around. Just watch this take off now the school’s are back. These are collectible transforming creatures that you use to play battle games. This starter pack includes three Bakugan to get you started. For ages 6+.
LOL Surprise OMG Doll
LOL Surprise Dolls have been going as long as we’ve been producing this toy blog. There are four of the new OMG dolls to collect. They are Barbie-type fashion dolls with plenty of surprises. Features on the Top Ten Toys for Christmas from Amazon.
Treasure X Aliens
Treasure X Aliens have featured on this page for a little while now. This new single pack alien has a 12-step surprise reveal.
New surprise collectible doll for 2019. Just add water to see your Blume Doll grow. With brilliant over the top hair and accessories. Also features on the Argos Christmas Toy List 2019.
Polly Pocket Teeny Tots Nursery
New from Polly Pocket is the Teeny Tots Nursery. Also in the same range is the birthday compact and the concert compact.
Toy Crazes UK – Pikmi Pop Donuts
The latest surprise craze from Pikmi Pops.
Are Loom Bands making a craze-comeback just a few years since they were last around? The Twister Set is in the Top 50 of Best-selling toys on Amazon (at 2/8/19).
The Moji Pops are new collectibles that change their emotions.
Lil Snaps are collectible dolls that snap on to key fobs, bags and necklaces.
Toy Story 4 Blind Bags
Mystery suprises from the new Toy Story movie.
New from Hatchimals are the Pixies. Each Pixie has three mystery accessories that can be stored in the bottom of the egg. Hatch your egg to find out what they are. Inside, you’ll also discover a Pixie bed and display stand for more ways to play.
With seven sparkly surprises.
New posable Robot figures with four to collect. As seen on Netflix. For ages 4+.
New from Ty, the Flippables are 15cm plush toys with super-touchable reversible sequins.
New from the Poopsie Unicorn people, the Sparkly Critters are adorable animals with a sparkly unicorn horn.
Who’s Your Llama
Llamas are very popular right now and this new collectible features 12 different ones, each with their own personalities in random, surprise packs.
Toy Crazes UK – Tiny Toes
Interactive dolls that fit perfectly in the palm of your hand. They sing, play games, giggle and so much more! Not for kids under four years.
Pop Pops Pets
Once you start popping, you can’t stop!
Voice-activated collectible spider – the louder you yell, the faster they go!
Toy Crazes UK – Cotton Candy
Cotton Candy container with scented foam putty that has a fluffy texture.
Toy Crazes UK – Lil Gleemerz
New collectible from Mattel. The Lil Gleemerz are interactive toys with rainbow light-up tails, glowing eyes, and quirky sounds and phrases.
Bush Baby Mini Collectibles
New collectibles from the Bush Baby World range. Containing six surprises including a bush baby figure all inside the pod.
Little Lucky Lunchbox
New surprise lunchbox collectible.
New range of collectible plush toys for use with the Lumo Stars app where you can scan your animal, name it and play games. Comes in a range of different animals – shown here in the dog.
Polly Pocket Sandcastle Playset
Get ready for summer with this playset from Polly Pocket. Complete with two dolls, jet skis and lots of secret reveals. Well priced for a birthday present for a friend and perfect for taking on holiday. Suitable for ages 4-10 years.
Mighty Beanz Fortnite
The Mighty Beanz are now available in a Fortnite edition.
LOL Fuzzy Pets
LOL Surprise is one of the top toy crazes in the world. Here it is with the Fuzzy Pets. Wash off the fuzz to reveal the pet!
Treasure X Gold Dragons
Treasure X is a surprise-reveal collectible toy craze with a multi layered reveal process, cool figures, and the chance to find real gold dipped treasure.
New from Poopsie, the Cutie Tooties are a slime and unboxing experience with slime surprise and mystery character.
Moshi Monsters Egg Hunt
Remember the fabulous Moshi Monsters? Here’s their brand new Egg Hunt with 17 Moshlings – two of which are in surprise eggs.
Hairdorables Series 2
The cute Hairdorables are now in to Series 2. Below is Brit – there are 25 others to collect.
New collectible plush toy that’s wrapped up in a burrito. Unroll the wrap to reveal your new cute pet.
LOL Surprise Lils
Here’s the new LOL Surprise Lils. This is the Makeover series and comes with five surprises.
Toy Crazes 2019 – Hatchimals Mermal Magic
The ever-popular Hatchimals has launched new collectibles in their Colleggtibles range with a mermaid theme. Mermal Magic feature seashell-shaped eggs and colour-changing Hatchimals.
Funko Pop Fantastic Beasts Niffler
Funko Pop has a wide range of collectible vinyl figures. Here’s the completely adorable Niffler from Fantastic Beasts and Where To Find Them 2.
New collectible from Bandai where you peel the Banana to reveal what is inside. One of the Hero Toys 2019.
Toy Crazes 2019 – Lollipets
Collectible pets that really move. There are 20 to collect.
Toy Crazes 2019 – Skwisheez
The latest squishy craze. This is a cross between squishies and stationery. New from Blue Sky Studios.
Toy Crazes 2019 – Mighty Beanz
Brand new – the little beans that come alive! There are 120 to collect in series one including rare and super-rare ones.
The take anywhere light up fidget challenge game you can’t put down.
Elmer’s Slime Starter Kit
Slime is still a big toy craze. This is a new starter pack with glue, glue pens and slime activator. Check the seller, the price and very importantly, the age suitability when you’re buying slime products. See our page on Slime Kits.
Bubbleezz Snow Beast
Chosen as one of the Stocking Fillers in the Dream Toys 2018.
The brilliant Funko vinyl figures are now available in all your fave Fortnite characters.
Very cute concept toy where your kids turn a scruffy ball in to their new FFF (furry friend forever). Wash, dry, brush and love these adorable pets. Includes grooming kit and adoption certificate.
New squeezable plush pet.
LOL Under Wraps
This new LOL has 15 surprises. Read more about LOL dolls.
Zoomer Hungry Bunnies
An interactive bunny that really eats paper treats!
Brand new and eagerly awaited. Not a small toy but definitely a craze. You don’t know which one you’ll get!
Collectible plush tooth with very human teeth!
New from Tomy, the Stink Bomz are a collection of silly, smelly characters.
Puppy Dog Pals
New plush collectible.
Toy Crazes – Crate Creatures
On Hamleys Top 12 Toys 2018. Slam them down in the playground.
The ‘purrfect’ little friend. Pomsies are new toy crazes with 50+ reactions.
Shopkins Lil Secrets
Perfect for the pocket and the playground. Crack the code to enter the secret mini world.
The surprise, unwrapping toy pastry with a scented puppy inside.
Toy Crazes – Hairdorables
The latest surprise doll around with amazing hair that’s perfect for brushing and styling.
Stinky, squashy, squishy creatures in ooze reveal container. Great playground craze toy.
Surprise creative kit to make your own Smooshin.
Toy Crazes – Doorables
One of the Disney Toy Crazes. Unbox all your fave characters.
Poopsie Unicorn Surprise
Combines the slime, unicorn, poop emoji and surprise trends. Also available in smaller collectibles.
Funko Pop Harry Potter
Blind box minis with 5cm figures. Pocket-sized playground craze toys.
Toy Crazes – Twisty Petz
Sparkly little pets that transform in to bracelets. So cute!
Fits with the slime/tactile toy crazes. Elasti Plasti is stretchy non-sticky plastic. On Hamleys Christmas Toy List 2018.
Toy Crazes – Smooshy Mushy
The Do-Dat Donuts each has with a different scent and surprise bestie.
Plush surprise collectible. The plushies are always toy crazes.
Surprise unboxing with a party theme.
Blind boxes of the cute lost kitties. Cute toy craze toy.
Slither.io Blind Bags
Random bags with bendable toy characters from the ever popular app.
Toy Crazes – Galupy
Magical horse collectibles. One of the fantasy-style toy crazes.
Unicorn Thinking Putty
The famous Crazy Aaron’s putty now in unicorn.
Pooping/toilet toy trend in force here.
Cute unwrapping surprise toy from Zapf.
The Cheeki Mees chatter away in their cheeky language.
Contains surprise plushies in pop packaging.
Series two of the Smashers with a ‘gross’ theme.
Cake Pop Cuties
Mystery unwrapping squishy collectible.
Love the squeeze poppers. Here in unicorn with multi-coloured balls.
Great fidget puzzle for little fingers.
Slime is still going strong! This kit is one of the best-sellers on Amazon. Check age appropriateness carefully when buying slime products.
What toy crazes do you remember?
Back in the day, it was the hula-hoop, Yo-Yo and the Rubik’s Cube. We had double-dutch skipping and hopscotch crazes too. For boys it was mostly trading cards and stickers.
More recently Squinkies, Loom Bands, Tsum Tsums, Zhu Zhu Pets, Silly bandz and Moshi Monsters have all trended in our house. In fact, Moshi Monsters are back in 2019 with new collectibles. Sometimes, it is the oddest things that take off – there was a mini pumpkin craze one Halloween at my daughter’s school.
Personal experience suggests these crazes and trends are at their height between the ages of 7-12 years.
Many toy crazes get banned from the playground
Also, you know a craze is a craze when it is banned from school. However, that doesn’t necessarily mean it’s over. Lots of crazes are reinvented time and time again.
Why do kids enjoy toy crazes so much?
Children get into a craze because they love novelty. If something’s new, they want it. Kids don’t have the same ability to wait for things. Sometimes this can be very frustrating for adults. Children are also highly influenced by others around them. This could be people on social media as well as real-life friends and acquaintances. If someone they admire has something, they may well want it too.
Pocket money toy crazes
Little Collectibles have always been popular because they are cheap to buy and easy to get hold of. Trading cards or stickers have long been crazes. It’s all about the surprise element. Blind bags and mystery packs are very popular. Some people say they are a good way to teach children about dealing with disappointment if they do not get what they want.
Children find out what’s hot from their social media feeds. Even young children have YouTube and Instagram accounts so these are a good place for marketers to target them. A recent craze on YouTube is the whole ‘present unwrapping’ thing. This is where children watch videos of other children (very often this is how these young media stars emerge) opening presents.
It’s a good way for children to understand exactly how a toy works. They can also see it from the perspective of another child. Watching videos on YouTube is probably the number one way your child will make choices about which toys they’d like as presents.
Information about this page
This page is for information only: a listing does not mean a recommendation or endorsement. Some toys are listed for particular ages or genders. This is only to reflect popular search internet search terms. We are not making any judgements on suitability and you are advised to check any products you purchase via links on this page are age appropriate. We only test products where stated. You are strongly advised to check the profile of online sellers including delivery times, prices and product availability before you buy. Must Have Toys is an Amazon Associate which means we earn through qualifying purchases made via links on this page.