Latest Toy Crazes

What’s New In The Playground?

All kids love toy crazes. Playground crazes are toy crazes that become so popular, they spill over in to school. With the growth of the internet and social media, crazes can peak in a very short period of time. In case you can’t find any of these products locally – or just want to check prices – we’ve included links to Amazon [disclosure]. These are current toy crazes we’ve heard about here at Must Have Toys.

Toy Crazes UK – Little Live Pets OMG Pets

Completely adorable. Comes with 15+ sounds and reactions. Soft and squishy. Magical feeding bottle reveals whether it’s a boy or a girl.

toy crazes


Squishy, mouldable plush unicorn.

latest toy crazes

Marvel Avengers Titan Series Pack

Marvel Avengers Infinity War Titian Hero Series. Featuring Iron Man, Captain Marvel, Star-Lord and Black Panther. This Special pack also features the Titan Hero Power FX launcher pack.

Latest toy crazes

Ryan’s World Mystery Figures

Surprise figures from the Ryan’s World range.

latest toy crazes

Twisty Petz Unicorn Family

New from Twisty Petz and nominated in the Curious Creatures Category of the Dream Toys 2019.

Latest Toy Crazes

Shopkins Real Littles

The brands you find in the supermarket just smaller! An Amazon Choice Product.

latest toy crazes

Toy Crazes UK – Candylocks

New collectible dolls with amazing hair!

toy crazes 2019

toy crazes

Hatching Toothless Dragon

New for 2019, hatch your own baby dragon. One of Amazon’s Bestsellers in Toys and Games.

Toy crazes 2019

Hatchimals Wow

The largest Hatchimals egg ever!

latest toy crazes


Add water to reveal your Polar Magic Surprise Pet.

Latest Toy Crazes

Mini Boos

Now available in series three!

Latest Toy Crazes

Ryan’s World Bursterz Ooze Egg

You can squeeze, burst, squish and squeeze the egg till it bursts, revealing the slime and mystery surprise Ryan’s World figurine inside.

Latest Toy Crazes

Goo Jit Zu

The Heroes of Goo Jit Zu are the squishiest, stretchiest and gooiest action figures. For ages 4+.

latest toy crazes

Toy Crazes UK – Jurassic World Snap Squad

Little dinosaur collectibles where the mouth of each figure opens to “snap on” to fingers, clothing and other accessories.

Latest Toy Crazes

Foodie Roos

Adorable plush collectibles that look, feel and smell like our favourite foods!

Latest Toy Crazes

Latest Toy Crazes – Pixie Belles

The Pixie Belles can be worn on your clothing and tell you their mood with their colour-change horn. They can even detect your cheek to give you a kiss! For ages 5+.

Latest Toy Crazes

Swarm Squad

Hyper-real, speedy bugs who you can collect, battle and race. Each bug has different speeds, designs and movements.

Latest Toy Crazes

Smart Putty UV

Tested by one of our junior testers this week who thought Smart Putty UV was ‘very cool indeed’. Great stocking filler. Slime/Goo/Putty is still sticking around!

latest toy crazes

Toy Crazes – Wraptiles

Nicely priced for a Christmas or birthday gift. The Wraptile speaks to you and other Wraptiles. Secured by the slap-band tail. With more than 25 reactions including light-up eyes to reflect mood. For ages 5+.

Latest Toy Crazes

Goo Galaxy

Lots of these on the shelves in the new FAO Schwarz in Selfridges this week. Includes goo doll, goo-to-go cup, straw and goo ingredients. For ages 5+.

toy crazes

Lucky Fortune

New surprise fortune cookie collectibles with bracelets and charms. Named Best Collectable in the annual toy awards from parenting website Made For Mums.

Toy Crazes Lucky Fortune


New creative toy where you decorate the character and the shop setting. Winner of the Best Art/Craft Toy in the annual toy awards from parenting website Made For Mums.

New Toy Crazes

Snapstar Dolls

Brand new for Autumn 2019. The Snapstars are 25cm dolls that pose for pics. There’s a free downloadable app too!

Latest Toy Crazes

Scruff-a-Luvs Babies

New for September 2019 are the baby Scruff-a-Luvs. Scuff-a-Luv Real Rescue is one of Hamleys Top Ten Toys For Christmas 2019.

Latest Toy Crazes

Polly Pocket Mega Mall

New mall for the Polly Pockets featuring six floors.

Latest Toy Crazes


Skill-building craze for ages 6+.

Latest Toy Crazes

Baby Born Bath Time Surprise

Includes 20+ surprises including colour-change hair.

Latest Toy Crazes

Pomsies Lumies

New from the Pomsies are the Lumies range – a rainbow-charged interactive pet.

Latest toy crazes

Latest Toy Crazes – Capsule Chix

Build your own ‘one of a kind’ fashion doll. Five surprises in the capsule.

Latest Toy Crazes

Smashers Epic Dino Egg Series 3

Came second in the Collectibles category at the recent BlogOn Toy Awards 2019. Contains 25 surprises.

Latest Toy crazes

Hairdorables – Series 3

The latest Hairdorables are out!

Latest Toy crazes

Treasure X King’s Gold Playset

The Treasure X Kings Gold Treasure Tomb is the ultimate Treasure X experience.

Latest Toy Crazes

Baby Born Surprise House

New playset in the shape of a baby’s bottle for the Baby Born Surprise babies.

Latest Toy crazes

Toy Crazes UK – Pluffle

Pluffle (don’t you love the name?) is playfoam that never dries out. It’s fluffy, mixable and memorising when you watch it fall. For ages 5+.

toy crazes 2019

Cutetitos Babies

Surprise mystery unwrapping plush toy.

toy crazes


Nestlings are cute friends that kids can care for, play games and interact with.

Toy Crazes UK

Toy Crazes UK – Rainbocorns Llamacorn

New from the Rainbocorns is the Llamacorn.

Latest Toy Crazes

Match Attax 2019/2020

Booster set for the new season.

Toy Crazes 2019

LOL Fluffy Pets

Unwrap nine surprises with the new Fluffy Pets LOL Surprise. Part of the Winter Disco range for 2019. See our blog post on the latest LOL Surprise Dolls.

Toy Crazes

Pikmi Pops Fruit Fiesta Flip

New from Pikmi Pops.

Latest Toy Crazes

Pop Hair Surprise

New surprise hair-tastic doll with over eight ways to play.

Latest Toy Crazes

 Toy Crazes UK – Bakugan

Bakugan is the latest toy craze around. Just watch this take off now the school’s are back. These are collectible transforming creatures that you use to play battle games. This starter pack includes three Bakugan to get you started. For ages 6+.

Latest Toy Crazes

LOL Surprise OMG Doll

LOL Surprise Dolls have been going as long as we’ve been producing this toy blog. There are four of the new OMG dolls to collect. They are Barbie-type fashion dolls with plenty of surprises. Features on the Top Ten Toys for Christmas from Amazon.

Amazon Christmas Toys

A banner linking to the must have toys for christmas

Treasure X Aliens

Treasure X Aliens have featured on this page for a little while now. This new single pack alien has a 12-step surprise reveal.

Latest toy crazes

Blume Doll

New surprise collectible doll for 2019. Just add water to see your Blume Doll grow. With brilliant over the top hair and accessories. Also features on the Argos Christmas Toy List 2019.

Latest Toy Crazes

Polly Pocket Teeny Tots Nursery

New from Polly Pocket is the Teeny Tots Nursery.  Also in the same range is the birthday compact and the concert compact.

Toy Crazes Polly Pocket


Toy Crazes UK – Pikmi Pop Donuts

The latest surprise craze from Pikmi Pops.

Toy Crazes

Toy Crazes UK – Loom Bands

Are Loom Bands making a craze-comeback just a few years since they were last around? The Twister Set is in the Top 50 of Best-selling toys on Amazon (at 2/8/19).

Toy Crazes 2019

Moji Pops

The Moji Pops are new collectibles that change their emotions.

Toy Crazes Moji Pops

Toy Crazes UK -Lil Snaps

Lil Snaps are collectible dolls that snap on to key fobs, bags and necklaces.

Toy Crazes Lil Snaps

Toy Story 4 Blind Bags

Mystery suprises from the new Toy Story movie.

Toy Crazes

Hatchimals Pixies

New from Hatchimals are the Pixies. Each Pixie has three mystery accessories that can be stored in the bottom of the egg. Hatch your egg to find out what they are. Inside, you’ll also discover a Pixie bed and display stand for more ways to play.

Toy Crazes Pizies

Toy Crazes UK – LOL Bling

With seven sparkly surprises.

Toy Crazes LOL Bling


New posable Robot figures with four to collect. As seen on Netflix. For ages 4+.

Toy Crazes Robozuna



New from Ty, the Flippables are 15cm plush toys with super-touchable reversible sequins.

Flippables are a new toy craze from TY with reversible sequins

Sparkly Critters

New from the Poopsie Unicorn people, the Sparkly Critters are adorable animals with a sparkly unicorn horn.

Poopsie Sparkly Critters Toy Crazes for kids

Who’s Your Llama

Llamas are very popular right now and this new collectible features 12 different ones, each with their own personalities in random, surprise packs.

Whose Your Llama collectible toy craze llama

Toy Crazes UK – Tiny Toes

Interactive dolls that fit perfectly in the palm of your hand. They sing, play games, giggle and so much more! Not for kids under four years.

Tiny Toes interactive palm-sized doll

Pop Pops Pets

Once you start popping, you can’t stop!

toy crazes


Voice-activated collectible spider – the louder you yell, the faster they go!

Toy Crazes Yellies

Toy Crazes UK – Cotton Candy

Cotton Candy container with scented foam putty that has a fluffy texture.

Latest toy crazes

Toy Crazes UK – Lil Gleemerz

New collectible from Mattel. The Lil Gleemerz are interactive toys  with rainbow light-up tails, glowing eyes, and quirky sounds and phrases.

Toy Crazes Uk - Lil Gleemerz

Bush Baby Mini Collectibles

New collectibles from the Bush Baby World range. Containing six surprises including a bush baby figure all inside the pod.

Toy crazes bush baby world

Little Lucky Lunchbox

New surprise lunchbox collectible.

Toy crazes little lucky lunchbox

Lumo Stars

New range of collectible plush toys for use with the Lumo Stars app where you can scan your animal, name it and play games. Comes in a range of different animals – shown here in the dog.

Toy Crazes Lumo Stars

Polly Pocket Sandcastle Playset

Get ready for summer with this playset from Polly Pocket. Complete with two dolls, jet skis and lots of secret reveals. Well priced for a birthday present for a friend and perfect for taking on holiday. Suitable for ages 4-10 years.

Toy crazes Polly Pocket


Mighty Beanz Fortnite

The Mighty Beanz are now available in a Fortnite edition.

toy crazes

LOL Fuzzy Pets

LOL Surprise is one of the top toy crazes in the world. Here it is with the Fuzzy Pets. Wash off the fuzz to reveal the pet!

toy crazes

Treasure X Gold Dragons

Treasure X is a surprise-reveal collectible toy craze with a multi layered reveal process, cool figures, and the chance to find real gold dipped treasure.

Toy Crazes

Cutie Tooties

New from Poopsie, the Cutie Tooties are a slime and unboxing experience with slime surprise and mystery character.

Toy crazes

Moshi Monsters Egg Hunt

Remember the fabulous Moshi Monsters?  Here’s their brand new Egg Hunt with 17 Moshlings – two of which are in surprise eggs.

toy crazes

Hairdorables Series 2

The cute Hairdorables are now in to Series 2. Below is Brit – there are 25 others to collect.

toy crazes


New collectible plush toy that’s wrapped up in a burrito. Unroll the wrap to reveal your new cute pet.

toy crazes

LOL Surprise Lils

Here’s the new LOL Surprise Lils. This is the Makeover series and comes with five surprises.

Toy Crazes

Toy Crazes 2019 – Hatchimals Mermal Magic

The ever-popular Hatchimals has launched new collectibles in their Colleggtibles range with a mermaid theme. Mermal Magic feature seashell-shaped eggs and colour-changing Hatchimals.

toy crazes

Funko Pop Fantastic Beasts Niffler

Funko Pop has a wide range of collectible vinyl figures. Here’s the completely adorable Niffler from Fantastic Beasts and Where To Find Them 2.

toy crazes


New collectible from Bandai where you peel the Banana to reveal what is inside. One of the Hero Toys 2019.

Top New Toys 2019

Toy Crazes 2019 – Lollipets

Collectible pets that really move. There are 20 to collect.

toy crazes

Toy Crazes 2019 – Skwisheez

The latest squishy craze. This is a cross between squishies and stationery. New from Blue Sky Studios.

Toy crazes

Toy Crazes 2019 – Mighty Beanz

Brand new – the little beans that come alive! There are 120 to collect in series one including rare and super-rare ones.

Toy Crazes


The take anywhere light up fidget challenge game you can’t put down.

toy crazes

Elmer’s Slime Starter Kit

Slime is still a big toy craze. This is a new starter pack with glue, glue pens and slime activator. Check the seller, the price and very importantly, the age suitability when you’re buying slime products. See our page on Slime Kits.

Toy Crazes

Bubbleezz Snow Beast

Chosen as one of the Stocking Fillers in the Dream Toys 2018.

Toy Crazes

Funko Fortnite

The brilliant Funko vinyl figures are now available in all your fave Fortnite characters.

Toy Crazes


Very cute concept toy where your kids turn a scruffy ball in to their new FFF (furry friend forever). Wash, dry, brush and love these adorable pets. Includes grooming kit and adoption certificate.

Latest toy crazes


New squeezable plush pet.

Latest Toy Crazes

LOL Under Wraps

This new LOL has 15 surprises. Read more about LOL dolls.

Toy Crazes LOL Under Wraps

Zoomer Hungry Bunnies

An interactive bunny that really eats paper treats!

Latest Toy Crazes

Toy Crazes UK – Hatchibabies

Brand new and eagerly awaited. Not a small toy but definitely a craze. You don’t know which one you’ll get!

latest toy crazes


Collectible plush tooth with very human teeth!

Toy Crazes

Stink Bomz

New from Tomy, the Stink Bomz are a collection of silly, smelly characters.

Toy Crazes

Puppy Dog Pals

New plush collectible.

Latest Toy Crazes

Toy Crazes UK – Crate Creatures

On Hamleys Top 12 Toys 2018. Slam them down in the playground.

Latest Toy Crazes


The ‘purrfect’ little friend. Pomsies are new toy crazes with 50+ reactions.

Toy Crazes

Shopkins Lil Secrets

Perfect for the pocket and the playground. Crack the code to enter the secret mini world.

Latest Toy Crazes

Sweet Pups

The surprise, unwrapping toy pastry with a scented puppy inside.

Latest Toy Crazes

Toy Crazes – Hairdorables

The latest surprise doll around with amazing hair that’s perfect for brushing and styling.

Latest Toy Crazes

Smashy Mashy

Stinky, squashy, squishy creatures in ooze reveal container. Great playground craze toy.

Latest Toy Crazes



Surprise creative kit to make your own Smooshin.

Latest Toy Crazes

Toy Crazes – Doorables

One of the Disney Toy Crazes. Unbox all your fave characters.

Latest Toy Crazes

Poopsie Unicorn Surprise

Combines the slime, unicorn, poop emoji and surprise trends. Also available in smaller collectibles.

Latest Toy Crazes

Funko Pop Harry Potter

Blind box minis with 5cm figures. Pocket-sized playground craze toys.

Toy Crazes – Twisty Petz

Sparkly little pets that transform in to bracelets. So cute!

Latest Toy Crazes

Elasti Plasti

Fits with the slime/tactile toy crazes. Elasti Plasti is stretchy non-sticky plastic. On Hamleys Christmas Toy List 2018.

Toy Crazes – Smooshy Mushy

The Do-Dat Donuts each has with a different scent and surprise bestie.

Smooshie Mushy Series 3

Cutie Fruities

Plush surprise collectible. The plushies are always toy crazes.

Latest Toy Crazes

Party Popteenies

Surprise unboxing with a party theme.

latest toy crazes

Lost Kitties

Blind boxes of the cute lost kitties. Cute toy craze toy.

Latest Toy Crazes Blind Bags

Random bags with bendable toy characters from the ever popular app.

Latest Toy Crazes

Toy Crazes UK – Galupy

Magical horse collectibles. One of the fantasy-style toy crazes.

Latest Toy Crazes

Unicorn Thinking Putty

The famous Crazy Aaron’s putty now in unicorn.

latest toy crazes

Flush Force

Pooping/toilet toy trend in force here.

Toy Crazes

Baby Secrets

Cute unwrapping surprise toy from Zapf.

Baby Secrets

Cheeki Mees

The Cheeki Mees chatter away in their cheeky language.

Latest Toy Crazes 2018

Toy Crazes UK – Pikmi Pops

Contains surprise plushies in pop packaging.


Series two of the Smashers with a ‘gross’ theme.


Latest Toy Crazes

Cake Pop Cuties

Mystery unwrapping squishy collectible.

Latest Toy Crazes Cake Pop Cuties

Squeeze Popper

Love the squeeze poppers. Here in unicorn with multi-coloured balls.

Latest Toy Crazes

Tangle Puzzle

Great fidget puzzle for little fingers.


Slime is still going strong! This kit is one of the best-sellers on Amazon. Check age appropriateness carefully when buying slime products.

Latest Toy Crazes

What toy crazes do you remember?

Back in the day, it was the hula-hoop, Yo-Yo and the Rubik’s Cube. We had double-dutch skipping and hopscotch crazes too. For boys it was mostly trading cards and stickers.

More recently Squinkies, Loom Bands, Tsum Tsums, Zhu Zhu Pets, Silly bandz and Moshi Monsters have all trended in our house. In fact, Moshi Monsters are back in 2019 with new collectibles. Sometimes, it is the oddest things that take off – there was a mini pumpkin craze one Halloween at my daughter’s school.

Personal experience suggests these crazes and trends are at their height between the ages of 7-12 years.

Many toy crazes get banned from the playground

Also, you know a craze is a craze when it is banned from school. However, that doesn’t necessarily mean it’s over. Lots of crazes are reinvented time and time again.

Why do kids enjoy toy crazes so much?

Children get into a craze because they love novelty. If something’s new, they want it. Kids don’t have the same ability to wait for things. Sometimes this can be very frustrating for adults. Children are also highly influenced by others around them. This could be people on social media as well as real-life friends and acquaintances. If someone they admire has something, they may well want it too.

Pocket money toy crazes

Little Collectibles have always been popular because they are  cheap to buy and easy to get hold of. Trading cards or stickers have long been crazes. It’s all about the surprise element. Blind bags and mystery packs are very popular. Some people say they are a good way to teach children about dealing with disappointment if they do not get what they want.

Toy unwrapping

Children find out what’s hot from their social media feeds. Even young children have YouTube and Instagram accounts so these are a good place for marketers to target them. A recent craze on YouTube is the whole ‘present unwrapping’ thing. This is where children watch videos of other children (very often this is how these young media stars emerge) opening presents.

It’s a good way for children to understand exactly how a toy works. They can also see it from the perspective of another child. Watching videos on YouTube is probably the number one way your child will make choices about which toys they’d like as presents.

Information about this page

This page is for information only: a listing does not mean a recommendation or endorsement. Some toys are listed for particular ages or genders. This is only to reflect popular search internet search terms. We are not making any judgements on suitability and you are advised to check any products you purchase via links on this page are age appropriate. We only test products where stated. You are strongly advised to check the profile of online sellers including delivery times, prices and product availability before you buy. Must Have Toys is an Amazon Associate which means we earn through qualifying purchases made via links on this page.